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# 5 Key Shifts: Your workbook to drive sales team performance
- URL: https://www.salesenablementcollective.com/5-key-shifts-your-workbook-to-drive-sales-team-performance/
- Published: 2024-11-13T08:00:05.000Z
- Updated: 2024-11-13T08:00:06.000Z
- Description: Discover the 5 key sales coaching shifts you can implement today, to make a positive impact tomorrow. Download the workbook free!
- Author: Sales Enablement Collective
- Tags: Training and coaching, Competitive enablement, Sales enablement strategy, Reports

At SEC, we partnered with the experienced Jeff Jaworski to bring you a workbook forged in the fires of Google's successful sales coaching program. 

The goal? To guide sellers, sales teams, and sales organizations  
around the world to drive better outcomes for all sides of the table by sharing Jeff's **5 Key Shifts** that you can implement today to make an impact tomorrow. 

Get your free workbook 

## Inside:

- Why you need to shift your approach to sales meetings
- Preparing your team make the shift to more effective meetings
- Detailed explanations of Jeff's 5 Key Shifts to help you maximize meeting potential
- How to implement each shift into your organization

Each **shift** is purposeful and explained in depth, with supporting references from the time that Jeff used this method to significantly improve meeting effectiveness and customer CSAT during his time at Google. 

## It's time to shift:

![On avg. there will be 15 million ineffective meetings in the US alone, costing companies up to $283B.](https://storage.ghost.io/c/af/0b/af0be61a-605a-42ee-a863-ad9ed41cd9ed/content/images/2024/11/Screenshot-2024-11-11-at-14.02.28.png)

With millions of ineffective meetings happening worldwide, it's never been more clear that something needs to change. 

Jeff's **5 Key Shifts** are specifically crafted to enable you to evolve your team's approach to meetings and start truly serving the customer's needs - only by doing that can you achieve your goals. 

Change starts today. Download your free copy of the **5 Key Shifts** workbook and shift your sales team into gear. 👇