> ## Content Index > Fetch the complete content index at: https://www.salesenablementcollective.com/llms.txt > Use this file to discover other available public pages before exploring further. # AI vs. Human Coaching Report - URL: https://www.salesenablementcollective.com/ai-vs-human-coaching-report/ - Published: 2026-04-01T08:04:42.000Z - Updated: 2026-10-07T15:31:43.000Z - Author: Sales Enablement Collective - Tags: Training and coaching, #allego, Reports, eBooks, Artificial intelligence, Articles A 30-page neuroscience research report by Allego revealing how B2B sellers respond differently to AI coaching versus human coaching – and what that means for your training programs. # What’s actually working in coaching? You've invested in coaching. You've rolled out AI tools. But do you actually know what's working? This first-of-its-kind study uses EEG, heart rate monitoring, and eye tracking to show you precisely how sellers experience feedback – emotionally and cognitively – so you can coach smarter, not harder. [Download the report](#download) ![](https://v5.airtableusercontent.com/v3/u/58/58/1791396000000/p7Te98HKHKZ9IdpZtiHoUg/lcPQZdtGfXqUBQ4wbG0YIrjNRI1GOseX0WAtIBWw49Lyxf8EfR5CEek4OqJiLV9oHW3Hh7Aei0bDB0lCl4KV416YHEIEwEIf-hELzdfd1MZ4wUrBLTrVJXagmXqVXgSBqmcfOVI4D1q785Erpjqy3qw_4G0b_8ga5-tKKNLnoJxul3cvtcdCeL0NoahcZXpH6X8wfl5pi7Is-f0IMcNrKu9wV49Buv-DDv51x_4-5mg/xR53Rt-uJmDKlIAkQQrWSdERFTDwR57I-IXlpWsx8Ck) ![](https://www.salesenablementcollective.com/assets/img/reports/decal-1.svg) ![](https://www.salesenablementcollective.com/assets/img/reports/decal-2.svg) ![](https://v5.airtableusercontent.com/v3/u/58/58/1791396000000/HdI9PKx57HuolsvbqyEHPA/_BQRX6BgCTOGz9AoNASbJ6Yj7OIFKwcjdMLRV1l6yy2a7PRTJ2ZHrH4qLEN2wg8xV1l3rNLGVHhob1AvH-BmOTLbD7BEPr7g1oWYV2NGQ-jg0wnLWO7qDIfAjF2ufjxJ1ub-kdTUTcaM7MWcjpa7p1VAT7z8C-bBpQOgtKi7g6aHl_mVwqLu7kTLrhrF_U39/Q1DoUUlQZnwF2oymQgNmJAfwE69R3fBn2QI1XVsgpE4) ## What Allego and neuroscience reveal about coaching Packed with actionable recommendations from neuroscientist Dr. Carmen Simon, this report gives you the exact framework for blending AI and human coaching – so your sellers retain more, perform better, and actually apply what they learn. [Give me my copy](#download) ## What you’ll discover ![](https://www.salesenablementcollective.com/assets/img/reports/decal-3.svg) ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) The **emotional state** that primes sellers for better learning before they even start practicing – and which coaching type triggers it. **[(Page 12)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)** ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) What happens when you ask sellers if they'd **switch coaching types** – and why their brain data tells a completely different story than their words.\*\* [(Page 27)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)\*\* ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) Why **younger sellers (Gen Z)** may reject emotionally neutral AI feedback – and the expectation gap driving this response. **[(Page 26)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)** ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) The surprising reason **written feedback** outperforms verbal coaching for long-term recall – even when both are rated equally accurate. **[(Page 22)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)** ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) The **well-being gap** between coaching types that only shows up during one specific phase of training. **[(Page 13)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)** ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) Why sellers who talked **45% more** during practice actually remembered *less* – and what this reveals about the illusion of performance. **[(Page 17)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)** ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) What **"approach behavior"** reveals about seller motivation – and which coaching type consistently triggers it. **[(Page 13)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)** ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) Why your **mid-career sellers** (ages 35-50) respond differently to AI coaching than younger or older reps – and how to tailor your approach. **[(Page 24)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)** ![bullet](https://www.salesenablementcollective.com/assets/img/check-bullet-point.svg) The **50% memory advantage** one type of coaching has over the other – and it's not the one most sales leaders would guess. **[(Page 6)](http://%3Chttps://www.salesenablementcollective.com/ai-vs-human-coaching-report/%3E/#download)** [Give me my copy](#download) ## Get your copy now This report costs you nothing – but it could transform how your entire team learns. Take a look at the neuroscience behind why sellers remember **50% more** from AI feedback, why human coaching still matters for motivation, and exactly how to combine both. Stop building training programs on instinct and start building them on evidence. ![Report Image](https://v5.airtableusercontent.com/v3/u/58/58/1791396000000/p7Te98HKHKZ9IdpZtiHoUg/lcPQZdtGfXqUBQ4wbG0YIrjNRI1GOseX0WAtIBWw49Lyxf8EfR5CEek4OqJiLV9oHW3Hh7Aei0bDB0lCl4KV416YHEIEwEIf-hELzdfd1MZ4wUrBLTrVJXagmXqVXgSBqmcfOVI4D1q785Erpjqy3qw_4G0b_8ga5-tKKNLnoJxul3cvtcdCeL0NoahcZXpH6X8wfl5pi7Is-f0IMcNrKu9wV49Buv-DDv51x_4-5mg/xR53Rt-uJmDKlIAkQQrWSdERFTDwR57I-IXlpWsx8Ck) [Give me my copy](#download) ![](https://www.salesenablementcollective.com/assets/img/reports/decal-4.svg) ![](https://www.salesenablementcollective.com/assets/img/reports/decal-5.svg) ![](https://www.salesenablementcollective.com/assets/img/reports/decal-4.svg) ![Report Image](https://v5.airtableusercontent.com/v3/u/58/58/1791396000000/p7Te98HKHKZ9IdpZtiHoUg/lcPQZdtGfXqUBQ4wbG0YIrjNRI1GOseX0WAtIBWw49Lyxf8EfR5CEek4OqJiLV9oHW3Hh7Aei0bDB0lCl4KV416YHEIEwEIf-hELzdfd1MZ4wUrBLTrVJXagmXqVXgSBqmcfOVI4D1q785Erpjqy3qw_4G0b_8ga5-tKKNLnoJxul3cvtcdCeL0NoahcZXpH6X8wfl5pi7Is-f0IMcNrKu9wV49Buv-DDv51x_4-5mg/xR53Rt-uJmDKlIAkQQrWSdERFTDwR57I-IXlpWsx8Ck) ## Get your copy now This report costs you nothing – but it could transform how your entire team learns. Take a look at the neuroscience behind why sellers remember **50% more** from AI feedback, why human coaching still matters for motivation, and exactly how to combine both. Stop building training programs on instinct and start building them on evidence. ## Please add title in Airtable Please add content in Airtable [Give me my copy](#download) ![](https://www.salesenablementcollective.com/assets/img/reports/decal-5.svg)