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# Managing change through enablement: Getting it right [VIDEO]
- URL: https://www.salesenablementcollective.com/managing-change-through-enablement-video/
- Published: 2019-11-13T07:53:00.000Z
- Updated: 2024-09-13T07:54:45.000Z
- Author: Nancy Estrocio
- Tags: Change management, Videos, #sec-inhouse

### Learn more

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[Managing the change through enablementStepping into a new sales enablement role is tough. Even if you’d had great successes in the past, one size certainly does not fit all. Kira Greer has a career spanning almost 20 years in sales roles. In that time, she’s made some mistakes and shared them with us at the San Francisco SES.![](https://storage.ghost.io/c/af/0b/af0be61a-605a-42ee-a863-ad9ed41cd9ed/content/images/size/w256h256/2019/11/android-chrome-512x512.png)Sales Enablement CollectiveMax Duce![](https://images.unsplash.com/photo-1477414348463-c0eb7f1359b6?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=2000&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ)](https://www.salesenablementcollective.com/getting-it-right-the-first-time-managing-the-change-through-enablement/)

[What is change management in sales enablement?Change is at the core of sales enablement, which means it’s critical for sales enablers to understand the key pillars of change management.![](https://storage.ghost.io/c/af/0b/af0be61a-605a-42ee-a863-ad9ed41cd9ed/content/images/size/w256h256/2019/11/android-chrome-512x512.png)Sales Enablement CollectiveDaniel O’Dowd![](https://storage.ghost.io/c/af/0b/af0be61a-605a-42ee-a863-ad9ed41cd9ed/content/images/size/w1200/2024/05/SEC_Framework_Tiles_change_management.jpg)](https://www.salesenablementcollective.com/what-is-change-management-in-sales-enablement/)

[How to handle changing attitudes and behaviors in the modern sales organizationLearn how to deal with the challenges that come with changing sales behavior from RingCentral’s Sarah Fricke and Syniti’s Will Matthews.![](https://storage.ghost.io/c/af/0b/af0be61a-605a-42ee-a863-ad9ed41cd9ed/content/images/size/w256h256/2019/11/android-chrome-512x512.png)Sales Enablement CollectiveSarah Fricke![](https://storage.ghost.io/c/af/0b/af0be61a-605a-42ee-a863-ad9ed41cd9ed/content/images/2023/02/photo-1606803091654-f7a7dbeda9c8-2.webp)](https://www.salesenablementcollective.com/how-to-handle-changing-attitudes-and-behaviors-in-the-modern-sales-organization/)