> ## Content Index
> Fetch the complete content index at: https://www.salesenablementcollective.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Measuring Sales Enablement  
 Report (2021)
- URL: https://www.salesenablementcollective.com/measuring-sales-enablement-download-the-report-blog/
- Published: 2021-09-09T15:17:32.000Z
- Updated: 2024-09-19T16:00:15.000Z
- Description: The results of SEC's survey charting the top metrics used by enablers worldwide - and how you can use them to improve your own strategy. Download it today!
- Author: Sales Enablement Collective
- Tags: Reports

Putting maximum effort into your enablement programs, but no hard data to show how your hard work is delivering value 😔 ? Wanna find out how your peers are demonstrating ROI to the C-suite?

Look no further than the **Measuring Sales Enablement** report, where we reveal the results of our survey charting the top metrics and measurements used by enablers around the world - and how you can use them to improve **your own** strategy.

## Why you need this report

These insights are *actionable* \- use them to:

✔️ Gain deeper insight into the impact of your enablement activities.

✔️ Identify areas for strategic improvement to overcome roadblocks to success.

✔️ Demonstrate value to your leadership teams.

## Some eye-opening stats 👀

- **30.3%** of sales enablers only score their metrics’ accuracy at reflecting enablement’s value as **0 - 2 out of 5**.
- **Rep feedback** is the **number 1** way sale enablers evaluate the success of their sales enablement training and content - but most also combine this with other stats.
- **1 in 10** of our respondents have **no enablement metrics at all** to share within their org.

[**Download the report**](https://productmarketingall.typeform.com/to/UmiDmxxP) to find out more...  

## What did we ask our respondents?

We asked almost 300 people working in sales enablement how they tie actual, tangible sales results to their activities - onboarding, training, content - and how they can use this info to optimize what they deliver and continuously improve revenue.

- How do you measure the success of your sales enablement training sessions and content?
- What metrics do you use to measure ramp time?
- Which leading and lagging indicators do you use?
- How aligned are your enablement metrics with your sales strategy?
- How easy do you find it to tie your enablement efforts to sales strategy and growth goals?
- Who do you share your metrics with?
- Do your metrics reflect the value you add to the business?
- What improvements would you make to the way you measure sales enablement?

and more...

To add greater context, we also spoke to a number of leading sales enablement professionals to get their take on the nuances of getting the most from your metrics. 

## How do you tell *your* story…? ️

People emotionally engage when we use storytelling to make our case, and when you can back it up with data, you’ve got a winning combination of credibility and confidence on your hands.

So, find out what metrics your peers are watching, and how they’re using that data to create a narrative around the success of your sales enablement program...  

### A quick guide to the terms used in this report 

**Behavioral indicators**  
Measure the impact of enablement activities on reps' competencies. They answer the question: Are reps ready to sell?

**Leading indicators**  
Measure enablement's impact on reps' progress and predict future performance. They answer the question: Are reps following the right processes?

**Lagging indicators**  
KPIs used to measure performance outcomes. They answer the question: Are reps producing the expected results?

**Intervention**  
Any activity that focuses on enabling reps to sell, such as: the development and implementation of trainings or content; coaching programs; the introduction of new technology; or the creation of touchpoints for reps/sales ops to request support.

---

**Looking to become an enablement metrics whiz? Our Enablement Metrics: Masters course is made for you.** 

**Master the metric mindset with this course and propel your sales enablement activities and impact to new heights.**

[***Elevate your enablement***](https://certified.salesenablementcollective.com/p/enablement-metrics-certified)*.*

---