> ## Content Index
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> Use this file to discover other available public pages before exploring further.

# Sales Coaching  101
- URL: https://www.salesenablementcollective.com/sales-coaching-101/
- Published: 2024-06-18T12:50:00.000Z
- Updated: 2025-11-21T13:32:35.000Z
- Description: Equip yourself with expert-backed knowledge and start your sales coaching journey with SEC's free Sales Coaching 101 playbook.
- Author: Daniel O'Dowd
- Tags: Training and coaching, #daniel-odowd-1, Reports, eBooks

---

**An in-depth guide to helping your organization get started on a sales coaching journey:**

![](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/SEC_Sales_Coaching_101_Playbook_2024_Mockup_2.png)

 Sales coaching, simplified.**A strong coaching foundation can be the bedrock that supports the rest of your enablement efforts.**   
  
This playbook equips you with the expert-backed knowledge you need to create a culture of coaching and increase the performance of your sales team. 🎯Download free → Get results

## Meet the experts

**This playbook compiles all our resources from across our podcasts, webinars, events, and more into one place. Learn from these top sales enablement and coaching minds inside:**

- **Jonathan Kvarfordt**, SEC Ambassador & Course Creator, Founder, GTM AI Academy
- **Mark Garrett Hayes**, Author, Sales Coaching Essentials
- **Kate Philpot**, Vice President Global Sales Enablement, Getty Images
- **Kevin Beales**, Founder and CEO at MySalesCoach
- **Jocelle Sarenpa**, Director of Sales Enablement & Training at Field Nation
- **Jeff Jaworski**, Senior Vice President of Strategic Partnerships, Americas at CoverGenius
- **Alan McIntosh**, Senior Manager, International Channel & Strategic Programs Enablement, RingCentral
- **Kira Pollard-Lipkis**, Senior Director of Sales Enablement at LinkedIn

Download free → Get results

## Sales Coaching 101 playbook

### 1 free download. 8 experts. Countless sales coaching takeaways!

Here's a taste of what you'll find inside this playbook:

8️⃣ Eight enablement and coaching experts’ advice on successful sales coaching

🤝 How to make the case for coaching to every internal stakeholder

💡 An easy-to-use framework to build your coaching program around

📈 The keys to measuring the effectiveness of your coaching efforts

👤 How to work with frontline sales managers to maximize your results

💪 The secrets to ‘coachability’, and the steps to build a coachable sales team

🙋 Ways to make sales reps enthusiastic and get them to engage with coaching

🎯 How to create a thriving coaching culture starting from the top down

💰 **10% off** SEC’s Sales Coaching: Certified course to help you take the next step

Download free → Get results 

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