An in-depth guide to helping your organization get started on a sales coaching journey:
Sales coaching, simplified.
A strong coaching foundation can be the bedrock that supports the rest of your enablement efforts.

This playbook equips you with the expert-backed knowledge you need to create a culture of coaching and increase the performance of your sales team. 🎯

Meet the experts

This playbook compiles all our resources from across our podcasts, webinars, events, and more into one place. Learn from these top sales enablement and coaching minds inside:

  • Jonathan Kvarfordt, SEC Ambassador & Course Creator, Founder, GTM AI Academy
  • Mark Garrett Hayes, Author, Sales Coaching Essentials
  • Kate Philpot, Vice President Global Sales Enablement, Getty Images
  • Kevin Beales, Founder and CEO at MySalesCoach
  • Jocelle Sarenpa, Director of Sales Enablement & Training at Field Nation
  • Jeff Jaworski, Senior Vice President of Strategic Partnerships, Americas at CoverGenius
  • Alan McIntosh, Senior Manager, International Channel & Strategic Programs Enablement, RingCentral
  • Kira Pollard-Lipkis, Senior Director of Sales Enablement at LinkedIn

Sales Coaching 101 playbook

1 free download. 8 experts. Countless sales coaching takeaways!

Here's a taste of what you'll find inside this playbook:

Benefits

8️⃣ Eight enablement and coaching experts’ advice on successful sales coaching

🤝 How to make the case for coaching to every internal stakeholder

💡 An easy-to-use framework to build your coaching program around

📈 The keys to measuring the effectiveness of your coaching efforts

👤 How to work with frontline sales managers to maximize your results

💪 The secrets to ‘coachability’, and the steps to build a coachable sales team

🙋 Ways to make sales reps enthusiastic and get them to engage with coaching

🎯 How to create a thriving coaching culture starting from the top down

💰 10% off SEC’s Sales Coaching: Certified course to help you take the next step