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# Sales Enablement Innovation [podcast]: Aaron Evans
- URL: https://www.salesenablementcollective.com/sales-enablement-innovation-podcast-aaron-evans/
- Published: 2020-10-01T11:17:55.000Z
- Updated: 2024-09-25T14:09:21.000Z
- Description: Building a sales enablement structure from the ground up at a global organization is no mean feat. Aaron Evans, Director of Sales Enablement at GlobalData, is well-versed in the ups and downs of this marathon.
- Author: Sales Enablement Collective
- Tags: Podcasts

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/sales-enablement-innovation/id1531699214) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/show/4lNLM83ICYISZuMHfrCgoL) 

  
Building a sales enablement structure from the ground up at a global organization is no mean feat. Aaron Evans, Director of Sales Enablement at GlobalData, is well-versed in the ups and downs of this marathon; from being the central link between leadership and the rest of the business and getting buy-in from internal stakeholders to achieving company-wide cultural change, he’s ready to share what he’s learned along the way.

Tune in and catch up on the conversation. 👆