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# How to build an interactive sales training in an afternoon
- URL: https://www.salesenablementcollective.com/start-building-training-that-sticks/
- Published: 2026-08-28T13:59:21.000Z
- Updated: 2026-09-02T13:10:57.000Z
- Description: A live look at how sales, support, and CS teams turn updates into training people actually use.
- Author: Sales Enablement Collective
- Tags: Training and coaching, Sales Enablement, Sales enablement strategy, Live Sessions

Change is constant. A product launch. A pricing change. A competitive move. So you build a deck, run a call, post a message.

The information goes out, but then a rep fumbles the new pricing on a call, or three agents give three different answers.

The problem isn't your effort. Decks and recordings share information. They don't train.

Join Liam Eagen, Product Marketing Manager, AI + Expansion at **Articulate**, for a live walkthrough of Articulate Frontline to see how leading enablement teams at Databricks and Supergoop are turning those same updates into structured, interactive training in minutes that actually improves performance.

### **Insights you'll walk away with:**

- Why sharing information isn't the same as building capability
- How to build interactive training in an afternoon, no design skills needed
- How structured training drives faster ramp time, better CSAT, and fewer escalations
- Real results from Databricks and Supergoop

### **You should attend if this sounds familiar to you:**

- Training is a second job, and every update means starting from scratch
- You share a deck or a video once and hope it sticks
- Your team hears different versions and the gaps show up with customers
- You have no idea if the training you built is actually working

### **Meet the expert**

**Liam Eagen, Product Marketing Manager, AI + Expansion at Articulate**

Liam Eagen helps shape how customers experience and understand our products. He leads go-to-market strategy and customer research for Articulate Frontline, working closely with teams across the company to ensure our messaging is clear, helpful, and grounded in what creators really need.

![](https://storage.ghost.io/c/af/0b/af0be61a-605a-42ee-a863-ad9ed41cd9ed/content/images/2026/08/liameagen.jpeg)

###