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# Stop reviewing deals. Start coaching sellers.
- URL: https://www.salesenablementcollective.com/stop-reviewing-deals-start-coaching-sellers/
- Published: 2026-04-17T16:36:02.000Z
- Updated: 2026-04-17T16:36:02.000Z
- Description: This guide from Allego and Krysten Conner shows how to build a coaching system that actually drives performance.
- Author: Allego
- Tags: Sales Coaching, #allego, Articles

Most sales managers want to coach their teams. 

But between forecasts, pipeline reviews, and everything else pulling on their time, coaching often gets squeezed out — replaced by deal reviews that give visibility into what's happening, but rarely improve how sellers actually perform.

This guide from Allego distills the key ideas from the [**webinar with sales coach and trainer Krysten Conner**](https://www.salesenablementcollective.com/stop-reviewing-deals-start-coaching-sellers-video/) into practical takeaways for sales and enablement leaders. 

It covers why deal reviews fall short, what gets in the way of real coaching, and how to build a system around frameworks, feedback, and reinforcement that actually develops sellers over time.

Download it below for a straightforward framework you can start applying straight away.