Building your enablement team

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Chris Grebowiec, Global Head of Sales Productivity & Enablement at Square

Speaking at the Sales Enablement Festival, October 2020, Chris explained how to use product dev best practices to develop high impact sales enablement.

He covers:

  • How to get the investment and resourcing to maximize impact.
  • Developing enablement and learning solutions that have clear ROI drivers for the business.
  • The different roles within both product teams and enablement teams and their objectives.
  • Example programs, and how product and enablement can collaborate on: onboarding; enablement tools; competency development; and ongoing learning.

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