Traditional sales enablement programs are failing. As companies design their programs, market and competitive changes can often make them stale upon arrival — all while taking more sales rep time from the field. To lean into the problem, best-in-class revenue leaders are taking a leadership role in defining excellence for their organizations by articulating a strategy for true sales-readiness.

Join Jeff Santelices, Mindtickle’s Chief Revenue Officer as he breaks down how revenue organizations can achieve sales-readiness by using a proven Sales Readiness Framework. The framework sets leaders up with the strategies and tools they need to continually adapt to change, provide customized training for each rep's unique needs, and drive sustainable revenue, quarter-after-quarter.

Watch this webinar to learn:

✅ How to define the ideal rep profile (IRP) and correlate skills and behaviors with sales success.

✅ How to develop your own framework for sales readiness within your organization.

✅ Why your current one-size-fits-all approach to sales training is costing you closed-won deals.


As Chief Revenue Officer, Jeff Santelices leads the world-class, global sales and sales operations teams that are driving exponential growth at Mindtickle. Jeff brings more than 20 years of experience in building customer-focused organizations that increase revenue, deliver on customer promises, and build brand value.

Prior to Mindtickle, Jeff was Chief Strategy & Delivery Officer at Apttus, where he was responsible for managing a team of more than 800 resources responsible for global Strategic Sales, Professional Services, Support, Training, and Customer Success. Before Apttus, Jeff served in many executive sales leadership roles including Webroot, TrackVia, Hyperic, and Corio. Jeff has also held management roles at Oracle and A.T. Kearney. Jeff earned an MBA and Bachelors of Arts degree from Northwestern University.