Cement your enablement team’s place in your org.
Sales enablement is a critical function - it’s not just sales training. It’s not just L&D. It’s not just a fancy title for sales coaches.
It’s a strategic discipline fostering collaboration across the company.
A charter provides direction and clarity on your role, responsibilities, and plans - for both you and your key stakeholders across the business.
But it can be daunting to even know where to begin, right?
That’s why we partnered with Allego, Highspot, and numerous enablement experts to create a one-stop shop for all your charter needs.
Inside this playbook you’ll find:
- Why an enablement charter is important
- Where to get started
- How to keep it relevant and up-to-date
- A template to create your own charter
All of this is wrapped up in insights from, and created in collaboration with, experienced enablers like MariaDB’s Del Nakhi, Liftoff’s Carla Price, and TekAdvizr’s Lyle Jacon.
Our Sales Enablement Landscape Report highlighted that 45.5% of our enablement respondents use a charter, which leaves a large percentage without one.
With this guide, you’ll be well on your way to creating your own charter and building newfound clarity in your team and your org.