Evolve with the modern buyer to improve your engagement strategy [OnDemand]

Buying decisions are more complex, involve more stakeholders, and have higher expectations.

B2B organizations must adapt - eliminating guesswork and precisely aligning with what your buyers seek is essential for success.

We covered how to meet these complex demands in our session with experts from Highspot.

3 key takeaways:

• Understanding buyer expectations: What modern buyers expect from B2B interactions and how these expectations shape their purchasing decisions.
• Using enablement tools: How to enhance engagement, customisation, visibility and alignment across the buying journey. 
• Leveraging AI: Learn how artificial intelligence can provide a tailored experience that meets the unique needs of each buyer.
  

Meet your expert hosts...

Stuart Gammon GM International,Highspot A results driven revenue leader specialising in building, transforming and motivating teams to drive world class results for their business and that of their customers. Ex- Productboard, Box

Michel Tornabene Senior Director of Revenue Enablement at Checkout.com As the Senior Director of Global Revenue Enablement at Checkout.com, Michel leads function that equips customer-facing teams with the tools, resources, and knowledge they need to be effective in their roles.