This article comes from Liz Jurewicz, Director of Revenue Enablement at SpyCloud’s talk, ‘Moving through the enablement maturity curve’, at our Sales Enablement Summit Austin 2023, check out the full talk here.

In the fast-paced world of sales enablement, effectively managing the enablement maturity curve is crucial for success and sustainable growth.

With over a decade of experience and, I’d like to think, a unique perspective gained from working across industries, with companies of various sizes, I’ve witnessed firsthand the highs and lows of enablement strategies.

So today, I want to take you on a journey through some key insights, hopefully providing you with practical tools and ideas to enhance your organization's enablement efforts and help you navigate the enablement maturity curve.

In my career, I've had the privilege of working with remarkable companies like Rackspace, IBM, and startups, where I played a pivotal role in shaping enablement as a strategic function. From building social advocacy programs to designing comprehensive training initiatives, I've seen it all. And let me tell you, it's been quite a ride!

During this article, I’d like to focus on two primary goals, firstly, I want to equip you with a diagnostic tool that you can implement within your organizations to manage enablement maturity effectively, regardless of where you currently stand on the curve.

Secondly, I’m aiming to plant some seeds of thought regarding your own professional development. As high achievers, as I’m sure you are, it's crucial to invest in building your skills and creating a personalized development plan.

So, let’s dive in and help you unleash your enablement superpowers! 🔮

  • Understanding the enablement maturity curve
  • The impact of change on enablement maturity
  • Diagnostic framework for enablement success
  • Incorporating fun and joy into enablement
  • Final thoughts