Here at Sales Enablement Collective, we wanted to highlight the hard work of enablement professionals worldwide – and that’s why we collaborated with our fantastic community to recognize and showcase the enablers who are making waves in the enablement space. 

Each star on this list is a trailblazer who’s changing the game when it comes to highlighting the power of enablement within organizations!

If you’re looking for enablement professionals who need to be on your radar this year, this is the place to be.

Big congrats to those featured, and without any further ado, let’s dive in!

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Stephanie Aylward - Revenue Enablement Manager, OneSource Virtual
Stephanie has spent years honing her sales and training skills, culminating in her current role as Revenue Enablement Manager at OneSource Virtual, where she was able to reduce new hire ramp time by a whooping 18%!

She’s developed her skills across both start-ups and large, global enterprise organizations and has been described as a rising star for her ability to achieve impeccable levels of learner satisfaction through purpose-built enablement programs. With these enablement skills, there’s no doubt that Stephanie is one to watch for 2025!

Regan Barker - Head of Revenue Operations, Grant Thornton Australia
Regan is a pioneering revenue leader, having headed up sales enablement and now revenue operations at Grant Thornton Australia. Regan likes to keep things grounded, practical, and always backed up by solid data.

For her, it’s not just theory; it’s about real results, real growth, and at the heart of her approach is the cultivation of high-performing teams. “Instrumental” and “empowering” were some of the words mentioned in Regan’s peer nominations, and it’s easy to see why.

Hang Black - Head of Global Revenue Enablement, Nutanix
Hang is a multinational keynote speaker on sales, leadership, and advocacy for women in the workplace on top of her role as Head of Global Revenue Enablement at Nutanix. Winner of SEC’s Leader of the Year award in 2021, Hang is an experienced leader in high-tech companies big and small, and is constantly challenging her teams to see a broader picture by drawing upon her diverse background.

Hang brings perspectives from her depth of experience with complex problem solving in engineering, with product management and marketing, and from sales where she engages with customers and partners to communicate value in a way that motivates them to buy instead of being sold to.

Joana Vasconcelos Borges - Head of GTM Enablement, GoodData
Joana’s entry on this list is the second time she’s been recognized by SEC for her work in the last 12 months, as she was a finalist for the Sales Enablement Rising Star award in late 2024. Joana has made waves in the community by going beyond her day-to-day role as Head of GTM Enablement at Goodata, and embracing enablement thought-leadership.

Along with Sergio Simon, she hosts regular “Coffee Talks for solo enablers”, helping to connect and share knowledge in what can be an otherwise lonely role. These coffee talks continue to become exponentially more popular as time goes on, highlighting the value Joana is bringing to solo enablers worldwide!

Brooke Coletti - Sr. Enablement Manager, Programs and Process, Amazon Web Services
Brooke is known for continuously seeking better ways to enable internal and external teams. During her tenure, she has designed, built, and scaled enablement programs from the ground up that have proven key in driving towards current and long-term corporate revenue goals. Her holistic enablement approach encompasses the entire learning cycle from initial strategy through execution and reinforcement.

Brooke has been focused on building the global Go-To-Market strategy, including the programs and processes that support it. Brooke constantly looks for ways to raise the bar for our Partners digital enablement experience. Brooke is an SEC Ambassador, Women is Sales Enablement (WiSE) Leader, and the Vice President of Training and Development for the Women at AWS affinity group. Brooke is based in California with her husband and two young children. Brooke cannot wait to see what impact she can make in 2025 to continue to improve and streamline the AWS learning experience.

Katelyn Cox - Sales Enablement and Leadership Consulting, Cox Attainment
Katelyn Cox is a sales guru with a twist. After beginning her sales journey back in 2004, she’s been rocking the sales enablement scene for over a decade - helping companies find, train, and supercharge their sales superheroes is her jam!

Peers and colleagues have described working with Katelyn as a “privilege”, describing her as a wealth of knowledge with a genuine care for those she works with, and that her drive to empower others to excel in sales is remarkable.

If you get the chance to learn from Katelyn, whether it be on LinkedIn, at a Sales Enablement Summit, or elsewhere, make sure to take the chance!

Brittany Everett - Senior Manager, Sales Enablement, ZoomInfo
Brittany is a highly motivated, passionate and results driven professional who utilizes both a consultative and challenger sales approach to great success in her role as Senior Manager, Sales Enablement at ZoomInfo.

Brittany’s colleagues describe her “rare, natural talent that is incredibly difficult to find in an enablement professional” and that she deserves recognition for the excellent enablement leader she’s become - it’s safe to say that recognition is here, and Brittany is most certainly one to watch in the enablement space for 2025!

Ebonie Glenn - Senior Sales Enablement Specialist, Articulate
Ebonie’s first accolade from SEC was 2022’s Rising Star award, and her star has definitely continued to rise! She is a forward-thinking sales enablement professional who is adept at identifying and resolving challenges through critical analysis and offering innovative solutions to intricate problems.

Now with even more experience in enablement since her SEC Rising Star award, her use of creativity and innovation with a seller-centric enablement strategy empowers Articulate's sales teams to excel in customer interactions, evolve in their roles, and exceed sales performance goals.

Ivy Peacock Holt - Head of Global Revenue Enablement, PagerDuty
As the Head of Global Revenue Enablement at PagerDuty, Ivy leads a team of professionals who are passionate about empowering sales, marketing, and customer success teams with the skills, tools, and resources they need to drive digital operations excellence for their customers.

Ivy has over 18 years of experience in sales, sales enablement, communications, operations, and strategy, with a focus on SaaS and digital media, and added SEC’s Leader of the Year award to her achievements in 2024!

Jonathan M. Kvarfordt - CEO, GTM AI Academy
Jonathan thrives on seeing people smash their goals! With a 25-year history in sales across diverse sectors, and a decade plus in enablement, he's kick-started three programs from the ground up and refined enablement strategies for Fortune 500 giants.

Jonathan is the proud founder of GTM AI Academy, where he's reshaping the future of go-to-market strategies with a blend of AI and human brilliance. Alongside that, he’s an SEC Ambassador and Course Creator - still loving every bit of his journey and this community!

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Nick Lawrence - Manager, Global Sales Enablement, Databricks
Nick Lawrence builds enablement environments that enable reps to produce the outputs that determine performance. Known across the enablement community for his knowledge-sharing and expertise, this isn’t Nick’s first appearance as one to watch!

Nick is a certified master instructional designer, change management and sales effectiveness Professional, and his experience in Human Performance Management and sales best practices enable him to design highly relevant sales programs in his role as Manager, Global Sales Enablement at Databricks. Nick was also an All Big Ten wrestler at Purdue, which instilled exceptionally high levels of accountability, ownership and dedication within him!

Jack Mayes - Revenue Enablement Business Partner, Showpad
Jack Mayes, Revenue Enablement Business Partner at Showpad, makes the list after taking home SEC’s Rising Star award in 2024! Despite only recently jumping into the world of enablement, his colleagues have been amazed, stating that his “level of impact in our organization would make you think he’s been doing this for years”.

Since taking on the mantle of enabling the BDRs at Showpad, he’s directly contributed to a 20% increase in the amount of BDRs hitting their quota - if that doesn’t make him one to watch, we don’t know what does!

Amy McClain - Senior Director, Global Enablement, The Knot Worldwide
Amy is a seasoned sales leader who has worn many hats in my career, from Director of Learning and Development to small business owner, sales rep to General Sales Manager and selling consumer goods to selling professional services. As a result, she has a unique perspective and ability to understand most professional points of view - incredibly useful as an enabler.

Since joining The Knot Worldwide, her peers have lauded the way she “completely transformed the way we create and implement training, processes, and tools”, with others recalling her ability to “revolutionize” programs and strategic direction.

Alan McIntosh - Sales Enablement Director, International Strategic Partners, RingCentral
Alan has a background in sales spanning more than 25 years, 15 of them in Enablement, across the hardware, SaaS, and Telecoms sectors, with roles at UK, EMEA, and Global levels, and remains continually surprised people can understand his Scottish accent!

Currently Sales Enablement Director, International Strategic Partners for RingCentral, Alan has a passion for ensuring sales reps are not only competent and confident but also deeply motivated to engage with customers and partners, understand their problems, and drive business by offering effective solutions.

Living by the philosophy of "run to the fire" he firmly believes in building rock solid stakeholder relationships, not being afraid to challenge and start with "Why?" before taking action.

Federico Presicci - Director of Sales Enablement, GetAccept
Federico helps founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact. Whether they’re just starting to explore enablement or scaling an existing function, Federico is ready to lend his expertise.

Federico is a firm believer that enablement, done right, can be an organization’s competitive edge. He has an ever-growing following in enablement circles thanks to his willingness to share advice and offer thought leadership to enablers looking for direction and support - Federico is definitely one to watch if you aren’t already!

Jordan Rahtz - Senior Manager, Revenue Enablement, Procore Technologies
Jordan Rahtz is Senior Manager, Revenue Enablement at Procore Technologies, as well as an SEC Ambassador who’s always keen to lend a helping hand to a fellow enabler! Jordan has a passionate commitment to driving business impact, building innovative enablement programs, and fostering team success.

Jordan has demonstrated all the qualities One to Watch should have - leadership, strategic vision, and operational excellence, all with the aim of elevating the enablement function across Procore’s global revenue teams. From a 227% boost to YoY new hire pipeline generation, to certifying over 1,200 Procorians in their product suite in just one quarter, Jordan deserves big kudos and a spot on this list!

Edurne Rodriguez - Head of Sales Training & Enablement, EMEA & LATAM
Edurne Rodriguez is a sales and revenue Enablement leader with 14 years of professional experience in the advertising industry and a track record driving growth. In the words of her peers, Edurne “is a star when it comes to helping sales teams work better”, and has “a unique ability to elevate the entire enablement community”.

A returning face to this list, Edurne is innovative, passionate, and dedicated to creating strategic enablement initiatives - her colleagues and collaborators sing Edurne’s praises, undoubtedly making her one to watch in enablement!

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Ellie Salicetti - Product Marketing & Commercial Enablement, FYLD
Ellie is a strategic Product Marketing and Revenue Enablement Leader bridging the gap between sales and product to drive business growth in hyper-growth B2B SaaS. Ellie has a proven track record of accelerating sales cycles, enhancing product adoption, and driving revenue growth. Her colleagues stated that when she joined FYLD, she “didn’t just step into her role - she transformed it”, and is a “powerhouse in the enablement space”.

As an Ambassador and Course Creator for the GTM AI Academy, she develops AI-driven strategies that redefine industry best practices. Through keynote speaking, mentorship, and AI-focused enablement programs, Ellie is on a mission to help us all embrace AI to accelerate our success!

Jocelle Sarenpa - Sales Leader & GTM Strategist, Avalara
Fueled by an insatiable passion for learning and personal growth combined with a genuine fascination for human connection and communication, Jocelle Sarenpa has found her true calling in the dynamic realm of sales enablement.

As Sales Leader & GTM Strategist at Avalara, she is focused on designing and implementing programs to support the strategic initiatives for the revenue team. Drawing from two decades of experience spanning diverse sales environments from B2C to B2B and across various industries, Jocelle brings a fresh and insightful perspective to the modern seller’s playbook.

In addition, Jocelle is an SEC Ambassador, frequently sharing her wisdom and experience with the rest of the enablement community.

Anni Schleicher - Director, Field Readiness, Allergan Aesthetics
Anni drives sales performance through scalable onboarding, targeted training, and optimized sales processes, with an approach driven by data and performance goals. Team member growth is important to Anni, and she strives to foster professional development and while having fun along the way.

Her peers have described her as an “awesome manager”, “confident and bold leader”, “a true expert in her field”, and a “powerhouse in enablement”, thanks to her relentless efforts towards driving organizational alignment and overall enablement success - a deserved entry on this list!

Kieran Smith - Senior Director of Enablement, TechnologyAdvice
Kieran is a passionate enablement leader and “an incredible mentor making real waves” in his role, with a keen focus on the impact and measurability of strategic and effective enablement programs that drive revenue performance.

Kieran is also a thought leader in the conversation intelligence space, stemming from his passion for coaching and sales as a profession. Kieran is also the host of the Enablement Evolved Podcast, as well as having been a speaker at the Sales Enablement Summit in London.

Samantha Thompson - Head of Revenue Enablement, Pulumi
Samantha is Head of Revenue Enablement at Pulumi, where she built and scaled the revenue enablement function as the founding hire while developing a global strategy, as well as being Founder of the enablr, where she offers coaching and hands-on guidance to enablement practitioners.

Samantha has been described as “someone who embodies the profession beautifully” thanks to her willingness to learn, grow, and share her experience with others. As one peer put it, “Samantha is quite literally “The Enabler!”.

Nicole Ward - Sr. Dir. of Revenue Enablement and Operations, OneSource Virtual
Nicole is a passionate and technology-forward global revenue enablement and operations leader with over 14 years experience in managing award-winning teams and programs.

Nicole believes that successful enablement and field ops programs must be centered around empathy for customers in revenue generating roles. Nicole was a finalist for SEC’s Sales Enablement Leader of the Year award in 2024, and fully deserves her inclusion on this list!

Stephanie White - Senior Director, Sales Enablement, Medallia
With almost 20 years of revenue enablement, sales, marketing and operations experience, Stephanie is an incredibly passionate sales enablement leader, committed to elevating sales.

She is an SEC Ambassador and winner of SEC’s “Biggest Contribution to Enablement” award in 2022, 2023 Enablement Legends Award Winner, and 2023 Power Selling Enablement Excellence Award Winner.

Based in Toronto, Canada, you'll often find Stephanie engaged in sales and enablement panels, conferences and podcasts, creating content and sharing insights on how to hone our craft.

Ashton Williams - Director, Strategic Programs (Enablement), Slack
Ashton is a people-focused, passionate and high energy enablement professional, adept at using her experience and a collaborative approach to achieve revenue goals.

An SEC Leader of the Year Finalist in 2021, highly-regarded thought leader, and frequent keynote speaker, Ashton has helped drive success and share her wisdom to those in the enablement community for years.

As Director of Strategic Programs (Enablement) at Slack, she leads the strategy for global enablement programs with a focus on field confidence, product excellence & global standards along with field & leader activation at scale.

And that's our magnificent 25 Ones to Watch in Enablement for 2025! Make sure to follow these stars on social media, keep up with their keynote appearances, and learn from their expertise and wisdom. 💡


And while you're here - take 5 minutes to take our Impact of Enablement Survey. The data will be used to create a report answering questions like:

  • 🤝 How invested are your leaders and reps?
  • 🚨 Where are there inefficiencies in your processes?
  • 🤖 What platform features save reps the most time?
  • 📉 Where might you be squandering budget?

👉 Impact of Enablement Survey 2025