Here at Sales Enablement Collective, we wanted to highlight the hard work of enablement professionals worldwide – and that’s why we collaborated with our fantastic community to recognize and showcase the enablers who are making waves in the enablement space.
Each star on this list is a trailblazer who’s changing the game when it comes to highlighting the power of enablement within organizations!
If you’re looking for enablement professionals who need to be on your radar this year, this is the place to be.
Big congrats to those featured, and without any further ado, let’s dive in!
A-L

She’s developed her skills across both start-ups and large, global enterprise organizations and has been described as a rising star for her ability to achieve impeccable levels of learner satisfaction through purpose-built enablement programs. With these enablement skills, there’s no doubt that Stephanie is one to watch for 2025!

For her, it’s not just theory; it’s about real results, real growth, and at the heart of her approach is the cultivation of high-performing teams. “Instrumental” and “empowering” were some of the words mentioned in Regan’s peer nominations, and it’s easy to see why.

Hang brings perspectives from her depth of experience with complex problem solving in engineering, with product management and marketing, and from sales where she engages with customers and partners to communicate value in a way that motivates them to buy instead of being sold to.

Along with Sergio Simon, she hosts regular “Coffee Talks for solo enablers”, helping to connect and share knowledge in what can be an otherwise lonely role. These coffee talks continue to become exponentially more popular as time goes on, highlighting the value Joana is bringing to solo enablers worldwide!

Brooke has been focused on building the global Go-To-Market strategy, including the programs and processes that support it. Brooke constantly looks for ways to raise the bar for our Partners digital enablement experience. Brooke is an SEC Ambassador, Women is Sales Enablement (WiSE) Leader, and the Vice President of Training and Development for the Women at AWS affinity group. Brooke is based in California with her husband and two young children. Brooke cannot wait to see what impact she can make in 2025 to continue to improve and streamline the AWS learning experience.

Peers and colleagues have described working with Katelyn as a “privilege”, describing her as a wealth of knowledge with a genuine care for those she works with, and that her drive to empower others to excel in sales is remarkable.
If you get the chance to learn from Katelyn, whether it be on LinkedIn, at a Sales Enablement Summit, or elsewhere, make sure to take the chance!

Brittany’s colleagues describe her “rare, natural talent that is incredibly difficult to find in an enablement professional” and that she deserves recognition for the excellent enablement leader she’s become - it’s safe to say that recognition is here, and Brittany is most certainly one to watch in the enablement space for 2025!

Now with even more experience in enablement since her SEC Rising Star award, her use of creativity and innovation with a seller-centric enablement strategy empowers Articulate's sales teams to excel in customer interactions, evolve in their roles, and exceed sales performance goals.

Ivy has over 18 years of experience in sales, sales enablement, communications, operations, and strategy, with a focus on SaaS and digital media, and added SEC’s Leader of the Year award to her achievements in 2024!

Jonathan is the proud founder of GTM AI Academy, where he's reshaping the future of go-to-market strategies with a blend of AI and human brilliance. Alongside that, he’s an SEC Ambassador and Course Creator - still loving every bit of his journey and this community!
M-R

Nick is a certified master instructional designer, change management and sales effectiveness Professional, and his experience in Human Performance Management and sales best practices enable him to design highly relevant sales programs in his role as Manager, Global Sales Enablement at Databricks. Nick was also an All Big Ten wrestler at Purdue, which instilled exceptionally high levels of accountability, ownership and dedication within him!

Since taking on the mantle of enabling the BDRs at Showpad, he’s directly contributed to a 20% increase in the amount of BDRs hitting their quota - if that doesn’t make him one to watch, we don’t know what does!

Since joining The Knot Worldwide, her peers have lauded the way she “completely transformed the way we create and implement training, processes, and tools”, with others recalling her ability to “revolutionize” programs and strategic direction.

Currently Sales Enablement Director, International Strategic Partners for RingCentral, Alan has a passion for ensuring sales reps are not only competent and confident but also deeply motivated to engage with customers and partners, understand their problems, and drive business by offering effective solutions.
Living by the philosophy of "run to the fire" he firmly believes in building rock solid stakeholder relationships, not being afraid to challenge and start with "Why?" before taking action.

Federico is a firm believer that enablement, done right, can be an organization’s competitive edge. He has an ever-growing following in enablement circles thanks to his willingness to share advice and offer thought leadership to enablers looking for direction and support - Federico is definitely one to watch if you aren’t already!

Jordan has demonstrated all the qualities One to Watch should have - leadership, strategic vision, and operational excellence, all with the aim of elevating the enablement function across Procore’s global revenue teams. From a 227% boost to YoY new hire pipeline generation, to certifying over 1,200 Procorians in their product suite in just one quarter, Jordan deserves big kudos and a spot on this list!

A returning face to this list, Edurne is innovative, passionate, and dedicated to creating strategic enablement initiatives - her colleagues and collaborators sing Edurne’s praises, undoubtedly making her one to watch in enablement!
S-Z

As an Ambassador and Course Creator for the GTM AI Academy, she develops AI-driven strategies that redefine industry best practices. Through keynote speaking, mentorship, and AI-focused enablement programs, Ellie is on a mission to help us all embrace AI to accelerate our success!

As Sales Leader & GTM Strategist at Avalara, she is focused on designing and implementing programs to support the strategic initiatives for the revenue team. Drawing from two decades of experience spanning diverse sales environments from B2C to B2B and across various industries, Jocelle brings a fresh and insightful perspective to the modern seller’s playbook.
In addition, Jocelle is an SEC Ambassador, frequently sharing her wisdom and experience with the rest of the enablement community.

Her peers have described her as an “awesome manager”, “confident and bold leader”, “a true expert in her field”, and a “powerhouse in enablement”, thanks to her relentless efforts towards driving organizational alignment and overall enablement success - a deserved entry on this list!

Kieran is also a thought leader in the conversation intelligence space, stemming from his passion for coaching and sales as a profession. Kieran is also the host of the Enablement Evolved Podcast, as well as having been a speaker at the Sales Enablement Summit in London.

Samantha has been described as “someone who embodies the profession beautifully” thanks to her willingness to learn, grow, and share her experience with others. As one peer put it, “Samantha is quite literally “The Enabler!”.

Nicole believes that successful enablement and field ops programs must be centered around empathy for customers in revenue generating roles. Nicole was a finalist for SEC’s Sales Enablement Leader of the Year award in 2024, and fully deserves her inclusion on this list!

She is an SEC Ambassador and winner of SEC’s “Biggest Contribution to Enablement” award in 2022, 2023 Enablement Legends Award Winner, and 2023 Power Selling Enablement Excellence Award Winner.
Based in Toronto, Canada, you'll often find Stephanie engaged in sales and enablement panels, conferences and podcasts, creating content and sharing insights on how to hone our craft.

An SEC Leader of the Year Finalist in 2021, highly-regarded thought leader, and frequent keynote speaker, Ashton has helped drive success and share her wisdom to those in the enablement community for years.
As Director of Strategic Programs (Enablement) at Slack, she leads the strategy for global enablement programs with a focus on field confidence, product excellence & global standards along with field & leader activation at scale.
And that's our magnificent 25 Ones to Watch in Enablement for 2025! Make sure to follow these stars on social media, keep up with their keynote appearances, and learn from their expertise and wisdom. 💡
And while you're here - take 5 minutes to take our Impact of Enablement Survey. The data will be used to create a report answering questions like:
- 🤝 How invested are your leaders and reps?
- 🚨 Where are there inefficiencies in your processes?
- 🤖 What platform features save reps the most time?
- 📉 Where might you be squandering budget?
👉 Impact of Enablement Survey 2025
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