Community Newsletter | Sales Enablement Collective

April 19, 2024

🗞 Hot off the press 🗞

"Helping sellers grow revenue is a shared responsibility", Nitin Kartik

Nitin Kartik joined us on the podcast to share his advice and experience with sales enablement, coming from the product marketing side of the equation!

What is change management in sales enablement?

Change is at sales enablement's core. So if you're not up to scratch on change management frameworks and how to implement those techniques into your enablement initiatives you'll fall behind.

Beyond band-aids: Why sales enablement demands a strategic approach

Ritika Jain dives into why strategic sales enablement is the true key driver of sales rep performance, and why relying on reactive initiatives just isn't enough.

Sales Enablement Salary and Landscape Survey 2024
Half as many surveys, just as many great reports! Contribute to our two flagship industry research reports today by taking just one survey. Your results will help build our research and contribute to a more transparent industry.

👩‍💻 Community Events 👩‍💻

🇨🇦 Toronto in-person meetup
April 24, 2024 | 5.30pm EDT | RSVP here

🇩🇪 Berlin virtual meetup
April 25, 2024 | 5pm CET | RSVP here

🇬🇧 London in-person meetup
April 25, 2024 | 6pm BST | RSVP here

🎤 Career Drop-in session
May 09, 2024 | 12pm ET | RSVP here

🇺🇸 Pittsburgh virtual meetup
May 21, 2024 | 4pm EDT | RSVP here

🤝 Virtual meetup: Value messaging: Sales acquisition vs CS retention
June 27, 2024 | 11am ET | RSVP here

🎙️ Events 🎙️

🌍 The Sales Enablement Summit global calendar for 2024 is out!
See if there’s an event happening in your city.

Summits coming up:

#GTM24: Go-to-market Alliance's Summit

In the rapidly evolving SaaS marketplace, where can sales, marketing, product and customer success leaders turn to secure their next big win? Enter #GTM24, the ultimate gathering of experts who'll convene to redefine GTM standards.

🇺🇸 Los Angeles, April 24 & 25 | website | Download the brochure

Chief Revenue Officer Summit is coming to Amsterdam on May 16.

An exclusive invitation event for high-flying revenue leaders, where you'll snag insights from the top, and smash your 2024 strategies in one impactful day.

New speakers from Flume Training, Packhelp, and TempStars just announced!

You may qualify for a complimentary pass. But, they’re in high demand, so act fast…I want to attend 👈

📕 Courses 📕

  • NEW: Change Management Certified: Led by veterans Del Nakhi and Arup Chakravarti, you’ll learn multiple change management frameworks, how to implement them, gain crucial buy-in, and measure the success of your change model. With their guidance, you’ll become an expert in facilitating organizational change. Included in Pro+.
  • Sales Enablement Certified: Core: Containing the crucial, comprehensive, and essential knowledge you need on enablement fundamentals, this encyclopedic curriculum journeys through everything needed to set up your enablement career for success. Included in Pro+.
  • Sales Enablement Hired: Designed to help you climb each step of the career ladder with success and confidence, every step of the way - it’s got everything you need to create the successful, fulfilling sales enablement career you deserve. Included in Pro+.
  • Pro+ Membership: The pinnacle professional development experience, combining the enviable ensemble of industry-standard templates and exclusive insights from pro membership with the comprehensive knowledge and practical skills gained from our 10+ certifications.

🎙Talking points 🎙

  • @Kelly Reed asked, "For those who manage partner education & enablement with a Partner Certification: when does it expire (1 yr, 18 months, etc.)? And what do you require of them to maintain the certification (E.g. take everboarding once a quarter, once a year)?." Share here.
  • @Iryna Bilinska asked, "We would like to introduce proper processes and tools for spearfishing. I would love to hear suggestions on how you successfully implemented it in your companies" Share here.

🎤 Check out the #questions channel for more!

💼 Jobs 💼

  • Webflow is hiring for a Senior Customer Success Enablement Manager - Apply here
  • Trackstar is hiring for a Founding Account Executive - Apply here

🌟 Check out the #jobs channel for the latest updates.

🔒 Membership 🔒

The above is just the tip of the enablement iceberg - consider SEC Membership…

🔒 Members-only events
🔒 Members-only content
🔒 Members-only community
🔒Members-only Q+A sessions

📚 Frameworks
📂 Slide decks
📚 Templates

📺 Access to exclusive footage
📺 Access to our summit footage

Here’s the individual membership plan and team membership plan!

🗣 Your feedback fuels us 🗣

"I highly recommend Sales Enablement Collective to any sales enablement professional. The platform provides a wealth of resources and opportunities for learning and collaboration. I especially appreciate the active group discussions, where I can get feedback from peers and learn from their experiences. The professionally validated templates, courses, certifications, and articles are also invaluable resources."

- Sales Enablement Director, Normative.io

Your feedback on all things is integral to our efforts to provide you with the utmost value you deserve as community members! 💭

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That’s a wrap for this week’s newsletter - catch you next week 🎊