The Sense Making seller [eBook]


More than just a sales strategy, Sense Making is an information strategy.

Whilst customers can access tons of useful information, suppliers are struggling to differentiate themselves.

Research has found that executive sales leaders can raise their sellers’ odds by 157% when closing deals, just by making their customers feel more confident.

So how can your sellers make their customers more confident? With the Sense Making selling approach.

Download our guide and:

  • Discover the three different seller approaches when sharing information with customers
  • Learn why Sense Making is the most successful strategy in closing deals
  • Understand the key attributes of Sense Making and how to implement it within your organization