The sense-making seller [cheatsheet]


Equip your sales teams with 3 tried and tested approaches to boost customer confidence + close more deals.

Research has found that executive sales leaders can raise their sellers’ odds by 157% when closing deals, just by making their customers feel more confident.

So how can your sellers make their customers more confident? With the sense-making selling approach.

Download our guide and:

  • Discover the three different seller approaches when sharing information with customers
  • Learn why sense-making is the most successful strategy in closing deals
  • Understand the key attributes of sense-making and how to implement it within your organization