Even before our new way of working made it a necessity, video communication has enabled us to connect and engage beyond borders, and made our conversations more human and engaging than an email or a phone call alone.

As sales professionals, now more than ever, we need to capture customers’ attention quickly, and convince them of our products’ value through rich and creative narratives. Whether we’re having a real-time conversation, or creating and sharing a personalized clip that really brings our personality to life, it’s a powerful tool to add to our sales sequences.

Vidyard is a pioneer and leading global provider of video technology for marketers, sales teams, communications and corporate learning.

So we're delighted to have Tyler Lessard, Vidyard's VP Marketing, share his 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video in his presentation, Cutting Through the Noise With Video, on the opening day of the Sales Enablement Festival (Wednesday, October 28th).

He'll also be joining the panel of our workshop, Harnessing the Power of Video - Connect, Convert and Close, where we’ll discuss how to create and use video to connect with prospects, convert opportunities, and close deals in a way that’s the next best thing to face-to-face (Thursday, October 29th).

About Tyler Lessard

Tyler is a marketing, product and business development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Currently VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator.

As VP Marketing, he's responsible for driving Vidyard's global marketing and partnership strategies, as well as establishing thought leadership in the areas of video and content marketing, data-driven marketing, sales and marketing alignment and customer experience.

Wanna learn more?

Tyler will be sharing his insights at this year's Sales Enablement Festival, taking place from October 28 - 30, 2020.

With over 30 sales enablement leaders covering everything from AI and metrics to onboarding and coaching, you’re guaranteed to walk away with many new and proven tools, tactics and ideas to turbocharge your sales enablement strategy. Plus you’ll receive lifetime access to every talk featured in the festival, so you can watch any that you’ve missed or all your favorites back to back, whenever you need them.