Without metrics we can't measure, and if we can't measure we can't improve.

Master the metric mindset with this course, and propel your sales enablement activities and impact to new heights.

🧑‍🏫 10 modules / ✅ 50 exam questions / 📝 3 hours of content / 🔖 official certification / ⌛ 100% self-paced.

Course overview

Do you put maximum effort into your sales enablement programs, but struggle to prove the value of your work?

Do you get worried about being seen as a cost center, “nice-to-have” rather than the critical function enablement truly is?

It can be difficult to highlight just how important your enablement initiatives are, and it’s even harder to improve those initiatives when you don’t know how to utilize metrics.

This course changes that.

You’ll learn why and how we measure enablement metrics, the keys to reporting the metrics you collect, as well as real-life examples of how to measure individual programs such as new hire onboarding, product training, and more.

By the end of this course, you'll be able to confidently:

👊 Understand and be able to communicate why it is critical for Sales Enablement teams to measure their work and contribution.

🔍 Discover the key things to look for in choosing what to measure and how to measure it.

🚀 Understand how to join metrics/measurements with your team's vision, strategy and goals.

🔥 Learn the most effective tactics in reporting your results to cross functional teams as well as leadership in your organization.

Meet your instructor, Laura Welch

Laura Welch is Director of PS Services Solutions Marketing & Customer Advocacy at HP, Inc.

Prior to HP, she led Sales Enablement at Poly for 14+ years and led product marketing at two other video conferencing companies.

Welch has more than 23 years of experience in enablement, marketing and product management roles in the high tech & video conferencing industries.

She holds a double degree in International Business and Management from the University of Texas at Austin and currently resides in Austin.

Welch has also been trained in professional public speaking, holds a 3rd degree black belt in mixed martial arts, and is an avid runner, having run over 40 half marathons and 3 marathons.

“Love this course! Lots of insight for someone leading a new sales enablement team and looking to focus more on metrics.

"We're currently working on our baseline, and this was helpful for a beginner. I loved the variety of content an the way it was delivered.

"Excellent host/facilitator as well! Thoroughly enjoyed it and will be putting a lot of what I learned into practice.”

- Sarah Wester, Senior Manager of Sales Enablement & Operations at Quit Genius

What’s included when I enroll?

👩🏼‍🏫 10 insightful modules that cover the breadth of enablement metrics

✅ 50 exam questions sprinkled throughout every module to test your uptake.

⏰ 3  hours of content, including bonus material,  crammed with expert insights.

🔖 Official certification to boost your resume and grow your career.

📝 Optional coursework and frameworks  to consolidate your learning.

👨🏼‍💻 100% self-paced - work at a pace that works for you.

Course curriculum 👩🏼‍🏫


  • Why we measure

Choosing what to measure

  • Distinguish the right measurements for your team

How you measure

  • Ensuring measurements are meaningful

Reporting your results

  • Reporting your results to stakeholders and tracking your goals

Ongoing success

  • Ensuring consistency and relevance

New hire training

  • Exploring new hire training


  • How to create engaging monthly webinars

Product training

  • Connecting product training to your goals

Soft skills training

  • Training and tracking your seller’s soft skills

Panel discussion

  • The importance of SE metrics

Communication skills

  • How to measure comms tools and TOIs


Q: Who’s this course for?

A: This course is for anyone who’s ready to boost their sales enablement metrics skills to the next level.

This course will equip you with the confidence and know-how you need to master sales enablement metrics and all they entail.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities.

At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Enablement Metrics: Masters Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately around 3 hours to complete.

Q: What happens if I don’t pass the exams?

A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate.

However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: How long will I have access to the course content?

A: For life! One, one-off payment gives you unlimited access to all the course’s content.