Being completely up to date on everything enablement is no easy feat.

But fear not... because we, at SEC, have got you covered 🙇‍♀️

✅ Sales enablement
✅ Sales engagement
✅ Sales performance
✅ Training
✅ Recruitment

...aaaand everything in-between. We've got insights by the bucketload.

We've wrapped it all up for you in one handy newsletter.

If you're still hungry for more, pencil the Revenue Acceleration Festival in your calendar on Nov 16-17. Revenue leaders from Twitter, Syncari, Tripadvisor, AWS & more are speaking. It's going to be epic.

Anyway, enjoy this month's round-up.

- Jack, Community Manager @ Sales Enablement Collective

Fresh content

Lead qualification: using BANT and MEDDIC

Sloppy lead qualification causes some of the biggest sales headaches, leaving your sales team chasing ‘prospects’ with little or no chance of conversion.

Enabling and encouraging your teams to conduct high-quality lead qualification is one of the most surefire ways to improve your lead conversion rate.

Get those leads

How to improve sales team training sessions

You have to enable your teams to absorb product information properly, and one of the best ways to do that is by improving important aspects of sales training sessions, and understanding how to get that buy-in from the team.

Find out how

How to maximize your sales playbook’s return

Everyone wants to position their sales team for success, and if you look at highly optimized sales teams you can see the correlation of higher win rates with the importance and value of integrating a sales playbook into your business.

Maximize your return

(This was written by one of our community members, Mark Seich. If you’d like to contribute to the blog too, get in touch)

New in the membership plan

Exclusive content:

  • The four pillars of a high-performing revenue engine | Brandon Jones | VP of Revenue at PAAY
  • Launching revenue enablement for repeatable revenue | Bryan Grobstein | Head of Revenue Strategy & Enablement at Lunchbox
Membership plans | Sales Enablement Collective
Wanna learn from sales enablement pros from orgs like HubSpot, IBM, Zendesk, and more? Get your hands on tons of tried, tested and vetted templates? Come on in.


Templates & frameworks | Sales Enablement Collective
From sales scripts to strategy scorecards, battlecards to email templates, onboarding frameworks to objection-handling ready responses, SEC membership offer tons of tools to streamline, optimize and improve your sales enablement initiatives.


  • Chief Revenue Officer Summit | Featuring Motus, Flowhub and Commit USA | Watch OnDemand
  • S1E1 Let’s Talk Enablement | Featuring ServiceNow, OwnBackup, Andela, and LinkedIn | Watch on SEC Play+
Sales enablement OnDemand | Sales Enablement Collective
Couldn’t make it to the event in person? Not to worry. Catch up on all past and future Sales Enablement Summits right here, in our membership plans.

Gain instant access to all this and more. 👇

Become a member

Best of the rest:

Upcoming events


  • Sales Enablement Forecast 2022 | Report
  • Measuring Sales Enablement | Report
  • The Rise of Revenue Enablement | Report
  • Sales Enablement Salary Survey 2021 | Report
  • Is Virtual the New Reality? | Report
  • Sales Enablement Fundamentals | eBook

SEC Community

SEC is growing an enthusiastic, dedicated community of sales enablers. And we’re expanding our offering all the time, with new content, events, reports, and workshops, making us your one-stop-shop for everything sales enablement.

We’re so grateful to our wonderful community for contributing their insights and making it the place to be for sales enablement professionals to network, share resources, find opportunities and get inspired.

Get involved.  👈

Join the Sales Enablement Collective (SEC) Slack community!
From sales performance to skills development, coaching to content management, personas to pipelines, we sales enablement professionals have a lot of plates to keep spinning. Luckily, we’ve got a solution for that...

Partner with us

Partner with us | Sales Enablement Collective
Want to access our network of senior sales enablement decision-makers and position your brand as an industry leader? Find out more about our sponsorship opportunities.

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