SEC and Allego’s latest podcast is back once more.

This time, we sat down with Johannes Habel, Associate Prof. of Marketing at the University of Houston, and Nathan Hartmann, Associate Prof. at the University of South Florida, to discuss the pair’s academic research into the effectiveness of sales enablement content platforms.

Ever wondered what the science says about sales enablement? Wonder no more, as the pair discussed the academic side of the function.

Or listen on the SEC website!

Key talking points:

  • The type of research that Johannes and Nathan have been conducting in the field of sales enablement
  • Johannes and Nathan’s findings, and what this tells us about the relationship between rep tenure and sales enablement
  • Casting our eyes to future research and what Johannes and Nathan plan to study further in the realm of sales enablement

And more!

This podcast was brought to you by Allego in collaboration with Sales Enablement Collective. Find out more about Allego’s range of sales enablement offerings at

A bit about our guests

Johannes Habel is an Associate Professor of Marketing at the University of Houston’s C.T. Bauer College of Business. He is a passionate researcher, educator, and keynote speaker on the digital transformation of sales as well as sales psychology.

Nathan Hartmann is an Associate Professor of Marketing and Innovation at the University of South Florida Muma College of Business. He partners with firms to research contemporary issues in both personal selling and sales management.