Storytelling is a powerful way to make your case, and when you can back that with data, you add credibility.

So, what metrics are you watching, and how are you using that data to demonstrate the value of your sales enablement program?

Take the Measuring Sales Enablement survey to tell us (you’ll also be in with a chance of winning a $100 Amazon gift card).

Get involved

Meanwhile, enjoy reading what we've been up to at the SEC this month.

- Chloie, Head of Content @ Sales Enablement Collective

7 top tips for sales enablement

7 top tips for successful sales enablement

It’s frustrating when sales reps can’t - or won’t - engage the content and training we put so much effort into creating.

Here are some proven ways to target your activity, get buy-in - and bridge that sales and enablement gap.

Get the tips

Sales confidence vs readiness vs enablement

Sales confidence vs. readiness vs. enablement

They’re not interchangeable terms, though many people think they are. However, they’re all about ​​boosting reps’ competence, productivity, efficiency, and engagement.

In this article, learn the definitions, key differences, and how they deliver different kinds of value to your business.

Spot the difference

Sales battlecards

Sales battlecards: all you need to know

They’re a cornerstone of enablement content, providing a concise, at-a-glance summary of your value proposition, answers to common customer queries and explains competitive differentiators.

Here's a step-by-step guide to the basics (with a template for SEC members).

Let battle commence

New in the membership plan

New in the membership plan

Exclusive Content

  • AI Automation in enablement | Lish Gates | Algolia
  • Building for fast growth in a global team | Daniella Bellaire | Shopify
  • Conquering your operating cadence | Maggie Callaghan | Convercent
Membership content
Wanna learn from some of the very best sales enablement leaders out there? You got it. In our SEC membership plans, we release fresh, exclusive content every single week.


Templates & frameworks | Sales Enablement Collective
From sales scripts to strategy scorecards, battlecards to email templates, onboarding frameworks to objection-handling ready responses, SEC membership offer tons of tools to streamline, optimize and improve your sales enablement initiatives.


Sales enablement OnDemand | Sales Enablement Collective
Couldn’t make it to the event in person? Not to worry. Catch up on all past and future Sales Enablement Summits right here, in our membership plans.

Not yet signed up for membership? 👇

Become a member

Best of the rest:

Upcoming events

  • Chief Revenue Officer Summit | September 29
  • Sales Enablement Festival | October 26-28
  • Revenue Acceleration Festival | November 16-17
  • Future of Sales Festival | December 7-9


  • The Rise of Revenue Enablement | Report
  • Sales Enablement Salary Survey 2021 | Report
  • Is Virtual the New Reality? | Report
  • Sales Enablement Fundamentals | eBook


  • Sales Enablement Innovation | Leore Spira | Syte
  • Sales Enablement Innovation | Jaclyn D'Arcy | GHX

Get involved

The SEC Community

Since it's inception in 2019 the SEC community has been thriving.

We are now the place for SE professionals to connect, network, collaborate and find that all important inspiration.

For all the latest content, events, newsletters, reports, workshops and our ever expanding offerings, be sure to check out the SEC Slack and LinkedIn socials.

Get involved.  👇

Join the Sales Enablement Collective (SEC) Slack community!
From sales performance to skills development, coaching to content management, personas to pipelines, we sales enablement professionals have a lot of plates to keep spinning. Luckily, we’ve got a solution for that...

Partner with us

Partner with us | Sales Enablement Collective
Want to access our network of senior sales enablement decision-makers and position your brand as an industry leader? Find out more about our sponsorship opportunities.

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