Content strategy

Sales enablement and product marketers are often confused. Enablement focuses on supporting sellers; product marketing focuses on promoting products. Learn more....

A comprehensive guide designed to give you the right content strategies tailored to every step your potential customers take....

Discover how to nail your sales plays with this essential guide from Highspot...

Discover the different types of sales enablement content and how you can start creating content that your sales team will actually use. Watch now....

A tool designed to help you deliver the right content to the right people at the right time, guiding prospects through the buying funnel....

Sales contracts are a key piece of your sales team's process, sealing the deal after all the hard work. Our guide covers everything you need to know about sales contracts....

A six-stage template for constructing an effective thought leadership white paper....

Craft clear and compelling statements that communicate the benefits of their products or services....

A ready-made buyer journey content mapping example template....

Mapping the customer sales journey allows you to see touchpoints in a more meaningful context - learn to empower your sales reps with these maps here!...

Diego Rios breaks down how to turn competitor analysis into actionable pieces of sales enablement content for your teams using Workera as a case study....

Patryk explains why an over-reliance on sales scripts might be hurting your sellers, and offers ways to protect your teams against this....

Review and assess the strength of your current value proposition....

In this article, we’re going to be focusing on sales enablement content, both internal and external-facing, and how to make it great....

A structured approach to crafting compelling stories that convey your product’s value with meaning and impact....