Created by:
Richard Bracchi
What is a competitor analysis master checklist?
A competitor analysis master checklist is a structured framework that guides you through the process of gathering and assessing key competitive insights.
It helps you compare multiple competitors side by side, covering essential factors such as market share, pricing models, growth rate, and marketing strategies. With this checklist, you get a clear snapshot of where your company stands and how you can gain a competitive edge.
Who is it for?
This checklist is built for product marketers, go-to-market strategists, and business leaders who want to stay ahead of the competition.
Whether you're launching a new product, repositioning an existing one, or just keeping tabs on industry trends, this resource is designed to help you make data-driven decisions with confidence.
How to use the template
- Identify your competitors – List out your top competitors, including direct and indirect players in your space.
- Fill in the details – Compare them across critical areas such as product features, pricing, target audience, and strengths.
- Spot opportunities – Look for gaps where your product can stand out and refine your messaging accordingly.
- Update regularly – The competitive landscape is always shifting, so revisit and refresh your analysis periodically to stay ahead.
Ready to sharpen your competitive edge?
Download your competitor analysis master checklist
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