Sales enablement can mean so many different things to different people. For IBM's sales enablement specialist, Georgia Watson, it boils down to helping sellers to be their best in the market, so they can deliver value to their clients.

In this episode of Sales Enablement Innovation, she talks to us about how the pandemic has created a blank canvas for innovation, and how you need to have the right culture to bring those ideas to fruition aligned with core business strategy.

Find out what sales enablement looks like at IBM - and steal some of Georgia's tips.

Catch up with past episodes of Sales Enablement Innovation.