Petek Hawkins is Melio’s Head of Enablement, and one of SEC’s Ones to watch for 2022! She is dedicated to building global enablement strategies and departments that enable organizational revenue growth.
She jumped into sales as a way to get a fresh start after a degree in biochemistry and hasn’t looked back! She’s now a recognizable face in the enablement landscape.
Key talking points:
- The challenges you can face as you work to build up and establish an enablement department
- Why sales enablement can’t hold the customer’s hand throughout their entire buying journey
- Why you need to show enablement’s value in every interaction in order to get internal buy-in
- How going back to basics could bring enablement to the next level
A little bit about our guest
Petek Hawkins is Melio’s Head of Enablement. Before Melio, she worked on implementing programs for the sustainable growth of multi-million global SaaS companies such as Zoom Video Communications and Fivetran.
Be on the pod!
Know a little something about enablement? Wanna join the conversation and share your thoughts on the industry, your own career journey, and the tips & tactics that have brought you success? Get in touch and YOU could be our next guest!