Live webinar | April 23 | 9am PT | 12pm ET | 5pm BST

Presales enablement is often under-resourced, misunderstood, or treated like an afterthought, yet technical sellers are essential to winning complex deals.

Whether you’re struggling to secure buy-in, justify your program’s ROI, or keep up with shifting product priorities, you’re not alone. This webinar will equip you with the practical tools and proven approaches to build a presales enablement function that truly makes an impact.

What you’ll learn:

  • A step-by-step framework for building a technical enablement program
  • Best practices for content creation and delivery that resonates
  • How to measure impact and prove ROI
  • Tools and tech to scale your efforts effectively
  • Tips for evolving your program through feedback and business shifts

​Whether you're starting from scratch or levelling up your current program, this session will leave you with insights you can implement right away.

Who should attend:

Enablement leaders, presales managers, and anyone involved in onboarding, training, or empowering technical sales teams.

Hosted by:

Jack Cochran, General Manager at Presales Collective

As General Manager of the PreSales Collective, Jack has the opportunity to make a space where anyone in or adjacent to the solutions space can find community, improve their craft, and have a voice.

Katie Sedgwick, Director, CSS NA, Service Solutions at Oracle

Katie is a Cloud Solutions Advisor and Technology Transformation Leader with over 20 years of expertise. She has built a reputation for a leadership style that promotes collaboration, transparency, and accountability. Her approach has consistently fostered high-trust environments where innovation can thrive, enabling teams to push boundaries and achieve exceptional results.

Mathew Hill, Senior Director of Revenue Enablement at ClearDATA

Mat Hill is an accomplished enablement leader with more than 15 years of experience in enablement - including 10+ years leading global teams – for companies such as Symantec, FireEye, WindRiver, and Anomali, specializing in bridging the gap between GTM strategy and field execution, ensuring sales teams are equipped to generate pipeline, accelerate deal velocity, and maximize retention & expansion. Mat is also a Sales Enablement Collective Ambassador.

Wendy McHenry, Former Head of Global Solutions Engineering

Wendy is a seasoned leader in data and technology with 30 years of experience driving innovation at the intersection of analytics, enterprise software, and business strategy. Most recently, she served as Head of Global Solutions Engineering at CData Software, where she led international teams in delivering cutting-edge data connectivity and integration platforms to global enterprises. Wendy is known for building high-performing technical teams and delivering impactful solutions across North America, EMEA, and APAC.