Shift from “sales enablement” to buyer enablement - without rebuilding your stack.

Are you looking to increase demo to discovery conversions, improve buyer engagement or demonstrate measurable ROI for enablement initiatives?

Then join us and Arcade Sofware for a practical, hands-on webinar where we reveal how to create a buyer-first experience that accelerates deals, drives consistency, and scales without overwhelming your team.

OnDemand

What you’ll learn:

  • Interactive demos as first touchpoints: Qualify, educate, and accelerate deals through a story-driven journey.
  • Demo-to-Discovery handoff: Playbooks, roles, and SLAs that prevent leakage between marketing, SE, and AE while keeping the buyer narrative consistent.
  • Measuring impact: Track time-to-value, demo-to-meeting conversion, and deal velocity within a unified story arc.
  • Digital sales rooms & AI-assisted insights: Real examples that create continuity from demo to signature, with storytelling strategies across multiple demos.

Why you should attend:

Pain: Buyers avoid reps until late; content is scattered.
Solution: Design a buyer-first path with interactive demos and digital sales rooms that centralize assets and surface intent—anchored by a clear, connected narrative.

Pain: Demo quality is inconsistent; personalization doesn’t scale.
Solution: Use templatized, interactive demos with light personalization and storytelling patterns so buyers experience a coherent journey.

Pain: Handoffs break—great demos don’t always lead to scheduled discovery.
Solution: Define a Demo-to-Discovery playbook with SLAs, triggers, and routing that maintain narrative continuity across teams and stages.

Pain: Hard to prove enablement ROI.
Solution: Track engagement depth, revisit rate, meeting creation, and deal velocity, framed within a story arc that shows how demos move buyers from first touch to signature.

Meet the experts:

Erik Rhoten - Account Executive, Arcade

Erik Rhoten is Arcade’s most tenured AE and a go-to-market strategist with a psychology background. He’s led hundreds of enterprise evaluations across PLG and sales-assisted motions, turning static tours into interactive, measurable buyer journeys.

Erik coaches teams on the Demo-to-Discovery handoff, digital sales rooms, and the metrics that prove enablement ROI—demo→meeting rate, time-to-value, and deal velocity.

Simon Harvey - Founder, Managing Director, Demodia

Simon Harvey is the founder and CEO of Demodia, a B2B go-to-market and revenue operations agency. For over 20 years, he has advised leaders of mid-sized and scaling software companies worldwide, helping them simplify complex sales cycles with clear messaging and unignorable digital sales programmes.

His work equips teams with the tools and tactics they need to close complex deals faster and drive sustainable growth.