The customer journey map framework is a comprehensive tool designed to help marketers and sales professionals visualize and optimize the entire customer experience.

Broken into five distinct sections, it outlines the various stages a customer goes through in their journey (from initial awareness to post-purchase loyalty), and maps out every interaction and touchpoint along the way.

The framework helps businesses understand their customers' needs, expectations, and pain points at each stage of their journey.

Download your customer journey map template

This template is only available to Pro and Pro+ Members. But if you’re not already a member, don't worry! We still have tons of templates and frameworks available for free in our Insider plan.

Customer journey map
Google Docs
Customer journey map
Customer journey map.xlsx
43 KB
download-circle
Customer journey map - Template
Customer journey map - Template.pdf
55 KB
download-circle

Choose your file format