Ask five people for a definition, and you’ll likely get 25 different answers.

The result: Misunderstandings, wasted time, and misaligned expectations, leaving Enablement teams scrambling.

In this webinar, hear from Outreach as they share a practical, actionable guide to running sales plays that deliver measurable results across diverse teams.

OnDemand

What you'll learn:

  • The clear definition of a sales play and how it differs from a standard sequence
  • The essential elements, teams and AI-powered tools needed for seamless execution
  • Real-world examples of sales plays done well (and poorly) to show what really works

What is being addressed:

  • Confusion and misalignment around sales plays: Teams often interpret sales plays differently, leading to inconsistent execution and friction between sales and enablement.
  • Wasted time and reduced productivity: Misunderstandings force Enablement to continually clarify, train and correct approaches.
  • Inefficient use of tools and AI: Teams struggle to make full use of available technology, missing opportunities to streamline processes and deliver measurable results.

Whether you want to align stakeholders, accelerate sales outcomes, or optimise your enablement strategy, this session will give you the clarity and confidence to empower your teams and run sales plays that succeed across your region.

Meet the expert:

Kamille Ramirez - Director, Strategy & Enablement, Outreach

Kamille Ramirez is the Director of Strategy & Enablement at Outreach, the leading AI Revenue Workflow Platform. She champions CROs, executives, and sales leaders to turn sales strategy into measurable results.

With deep experience in sales, scaling digital transformation, and exceeding revenue goals from her time in high-growth SaaS, Kamille has led initiatives that modernize sales processes, launch new go-to-market motions, and embed AI-driven selling into daily workflows.