Tiered enablement launch checklist

Our enablement launch checklist is a tiered framework that helps you orchestrate product and feature launches with the right level of effort and cross-functional coordination. Instead of treating every launch the same way, this template gives you a staged checklist mapped to four launch tiers, from minor content updates (Tier 4) to transformational new offerings (Tier 1).

The template covers six critical stages: Pre-Creative, Creative, 2 weeks pre-launch, 1 week pre-launch, Launch, and 1 month post-launch, with specific deliverables and activities for each tier.

How does it work?

Step 1: Classify your launch into one of four tiers:

• Tier 1: New content or tactics with very high impact (e.g., new ROI report, new sales process)
• Tier 2: Major updates with high impact (e.g., new sales deck, new sales play)
• Tier 3: Medium-impact updates to existing content (e.g., updated product one-sheets)
• Tier 4: Low-impact minor updates (e.g., pricing updates, internal documentation)

Step 2: Follow the checklist activities marked with an "x" for your tier. The template automatically filters which cross-functional touchpoints you need, from legal and sales ops (Tier 1 only) to creative requests and training schedules (most tiers).

Step 3: Progress through the six launch stages, checking off activities as you complete them. The template ensures you don't skip critical steps like stakeholder kick-offs, sales leader training, or post-launch results reporting.

Who's it for?

This template is built for Sales Enablement managers and directors who are responsible for coordinating product and feature launches across multiple teams.

It's especially valuable if you:

• Launch products or features of varying complexity and need a scalable framework
• Coordinate across creative, sales ops, legal, support, and other functions
• Want to avoid over-engineering small launches or under-resourcing critical ones
• Need to ensure consistent quality and stakeholder alignment across launches
• Are building or refining your launch processes

Download your sales enablement tiered launch checklist

Sales Enablement launch checklist

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