In this five-part video tutorial, Showpad's Vanessa Metcalf and John McClellan walk you through a five-step framework for measuring enablement impact with precision and confidence.

The series shows you how to go beyond intuition and anecdotal success stories to build a clear, defensible case for enablement’s role in driving revenue outcomes. In the tutorial, they cover:

  • Connect your enablement efforts to corporate objectives
  • Define the metrics and indicators that matter
  • Overcome common data roadblocks
  • Establish a consistent reporting cadence
  • Get your tech to do the hard work for you

Measuring the impact of enablement: Video series

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