Sales play template

What is a sales play template?

A sales play template is a structured guide that outlines how to engage prospects and move them through the sales pipeline. It helps sales teams stay aligned and follow a clear, repeatable process, ensuring no critical steps are missed.

This template includes everything from defining target customer profiles to providing talking points and objection handling for sales reps. It's your go-to tool for turning sales strategy into action.

Who is it for?

This template is perfect for sales leaders, account executives, sales development reps, and anyone involved in prospecting or managing customer relationships.

Whether you're leading an outbound sales initiative or following up on inbound leads, the sales play template is designed to help you and your team optimize each stage of the sales cycle. If you're looking to improve sales efficiency and win more deals, this template is for you.

How to use the template

1. Define your target customer profile: Identify the personas, industries, and regions that align with your sales goals. This will guide your outreach efforts.
2. Identify roles and responsibilities: The template provides clear guidance on which team members should be involved at each step, from SDRs to AEs, ensuring smooth handoffs and collaboration.
3. Leverage provided materials: Use the talking points, discovery questions, and email sequences to engage prospects. The template also includes objection handling tactics to keep conversations on track.
4. Incorporate supporting assets: Reference internal and external assets like battlecards, case studies, and promotional offers to back up your sales pitch and provide additional value to your prospects.
5. Monitor related marketing activities: Align your sales efforts with current marketing campaigns, webinars, and events to capitalize on marketing momentum.

Download your sales play template

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Sales play template

Sales play template You’ve identified an opportunity to improve the development and management of your enablement programs. As you look to build a business case to get the budget required, you’ll need to consider a series of your own discovery questions to choose the tool. From initial evaluatio…

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