Stakeholder feedback and improvement log

What is a stakeholder feedback and improvement log template?

This template is a structured framework for capturing, tracking, and managing feedback from stakeholders on your revenue initiatives. It gives you a clear format to log comments, categorize feedback, suggest improvements, assign ownership, and follow up with a concrete action plan.

Think of it as your team’s shared source of truth for stakeholder input, helping you spot patterns, prioritize action, and maintain transparency across the board.

Who is it for?

If you’re part of a revenue marketing team – or work closely with stakeholders across sales, product, or leadership – this template is for you. It’s ideal for:

• Marketing teams running strategic initiatives or campaigns
• Project managers overseeing cross-functional collaboration
• Revenue leaders looking to stay aligned with stakeholder expectations
• Anyone who wants to ensure stakeholder feedback doesn’t disappear into the ether

How to use the template

Getting started is easy. For each piece of feedback you receive:

1. Log the details: Capture the stakeholder’s name, role, and the marketing initiative the feedback relates to.
2. Categorize the feedback: Is it about strategy, execution, results, or communication? This helps you prioritize and identify recurring themes.
3. Propose improvements: Use the “Suggested improvements” section to brainstorm solutions—either from the stakeholder’s perspective or your own analysis.
4. Assign ownership: Clearly define who’s responsible for following up and implementing changes.
5. Create an action plan: Lay out the steps needed to address the feedback, complete with deadlines and milestones.
6. Track status and follow-ups: Keep tabs on progress, schedule follow-up conversations, and add any additional notes to keep context front and center.

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Stakeholder feedback and improvement log

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