Sales training can transform revenue, but implementing it successfully is easier said than done. From low adoption to proving return on investment (ROI), sales leaders face recurring hurdles. Breaking down the top challenges in implementing sales training programs and highlighting companies that help businesses overcome them effectively can make it easier.

Top challenges in implementing sales training

Even the most well-designed sales training programs often face challenges from real-world implementation. Before looking at the top providers, it is worth exploring companies' biggest obstacles and how to overcome them.

Low adoption rates

One of the biggest challenges is getting sales teams to use the provided training. Employees often resist change or fall back into old habits, making adoption a struggle. Ensuring leadership buy-in and weaving training into daily workflows can boost long-term engagement.

Lack of ongoing reinforcement

Sales training is not a one-and-done event. Without continuous reinforcement, many reps forget what they learned. Ongoing coaching, refreshers and digital reinforcement tools help lock in learning and sustain performance improvements.

Measuring ROI

Proving the value of sales training is tricky. Many companies fail to link training outcomes to measurable key performance indicators (KPIs) like revenue growth, deal velocity or win rates. Using analytics and clear success metrics from the start makes it easier to show ROI and secure continued investment.

Methodology

A combination of relevance, industry expertise and measurable impact helped determine this list of top sales training providers. Each company was evaluated according to several criteria, including:

  • Program customization: Ability to tailor content to specific industries, roles and sales processes
  • Delivery flexibility: Options for in-person, virtual and blended learning formats
  • Reinforcement and adoption: Methods to ensure sales staff retain and apply skills long-term
  • Measurable outcomes: Integration with KPIs, customer relationship management systems or dashboards to track ROI and performance improvement
  • Industry recognition and client success: Track record of success across B2B organizations and sales teams

Companies were ranked according to their strengths in addressing common challenges in implementing sales training programs. This approach ensures that the list provides actionable insights for organizations seeking training solutions and clearly compares each provider’s core strengths.

The best providers of sales training solutions 

​​Choosing the right sales training provider means finding a partner to transform your team's confidence, communication and closing power. These five companies represent the top providers of sales training solutions. 

Janek Performance Group — Closing the relevance gap

Generic training rarely sticks because it does not mirror real selling moments. Janek Performance Group solves this with discovery-led design, customizing curricula to your market, buyer personas and sales motion.  

Janek Performance Group also emphasizes reinforcement with microlearning, spaced practice and certification to protect your investment long after the workshop ends. Programs can be on-site, virtual or hybrid and paired with assessments and performance metrics to show lift in activity quality and conversion rates.

Key features:

  • Custom discovery with industry-specific and role-tailored modules
  • On-site, virtual, e-learning and microlearning options
  • Manager enablement and coaching playbooks
  • Reinforcement methods, including spaced practice, certification and refreshers
  • Outcome alignment with KPIs and dashboards

Best for: B2B organizations seeking practical, immediately applicable training with measurable performance impact

Richardson Sales Performance — Securing leadership buy-in

Training only scales when leaders sponsor it and model the behaviors. Richardson Sales Performance specializes in executive alignment through building a clear change narrative, setting expectations and equipping leaders to coach consistently. Programs map to commercial goals like win rates, deal size and cycle time and include ROI storytelling so the C-suite can see where value begins. Digital learning paths and live practice make the experience scalable without losing depth.

Key features:

  • Executive workshops to define vision, roles and sponsorship
  • ROI frameworks and reporting to justify continued investment
  • Communication toolkits for cascading change across functions
  • Modular learning paths for reps and managers

Best for: Companies that need visible, durable executive sponsorship to drive adoption and accountability

Sandler Training — Driving consistent adoption

Inconsistency is one of the biggest causes of failure after launch. Sandler Training addresses this with a repeatable operating system for selling and coaching. Reinforcement labs, peer practice and certification keep concepts alive. Front-line manager training ensures coaching happens in pipeline reviews and one-on-ones. A large global network supports multiregional rollouts, while licensing enables ongoing access to tools, templates and refreshers so behaviors stay fresh.

Key features:

  • Structured reinforcement with labs, clinics and certificationsManager enablement to embed methods 
  • Scalable licensing for multi-team and multiregional coverage
  • Playbooks and talk tracks aligned to each stage of the sale

Best for: Organizations prioritizing disciplined, long-term adoption across diverse teams

BTS — Training remote and hybrid teams

Distributed teams require engagement across a more expansive network. BTS delivers immersive simulations and cohort-based virtual workshops replicating real selling pressure, including branching scenarios, customer role-plays and deal strategy labs. Experiences scale globally with localization and mobile access, while pre-assessments, post-assessments and on-the-job challenges turn learning into behavior change. Manager guides help translate simulation insights into pipeline movement.

Key features:

  • High-fidelity virtual simulations and scenario branching
  • Cohort learning with live facilitation and peer feedback
  • Global scalability with time zone-friendly localization and mobile delivery 
  • Pre-assessments, post-assessments and real-world application challenges

Best for: Remote or global sales organizations needing engaging digital experiences that still drive real performance

Korn Ferry — Sustaining long-term behavior change

True impact often shows up months later. Korn Ferry connects sales skills to talent systems — such as competency models, success profiles, assessments and coaching — so training is reinforced by hiring, development and performance management. Microlearning and nudges keep skills fresh, and manager coaching and success metrics keep the change visible. The result is not a one-off event but an integrated enablement ecosystem.

Key features:

  • Competency models and success profiles tied to sales roles
  • Assessments to personalize learning and coaching plans
  • Ongoing microlearning, nudges and refreshers
  • Manager coaching frameworks and progress analytics

Best for: Enterprises aiming to embed sales excellence into talent and performance systems for durable results

At a glance 

A side-by-side comparison can make finding the right partner to help you navigate the top challenges in implementing sales training programs easier. 

Company

Key Strength 

Global Reach 

Janek Performance Group 

Real-world, tailored training

North America and select global clients 

Richardson Sales Performance

Leadership alignment 

Worldwide

Sandler Training 

Adoption consistency

Worldwide

BTS 

Remote and hybrid enablement 

Worldwide

Korn Ferry

Sustained behavior change 

Worldwide

Closing the deal 

Whether you are after global reach, leadership alignment or practical, real-world application, the right training program can mean the difference between hitting targets and exceeding them. With so many top-tier providers on the market, the real win comes from matching their strengths to your organization's unique goals. Invest wisely and you will raise the bar for your team's performance.