Win/loss interview questions (template)

Our win/loss interview questions template gives you all the prompts you need to understand why a sales opportunity resulted in either a win (a new customer) or a loss (choosing a competitor or no one at all).

By conducting these interviews, you can gain insights into the effectiveness of your sales and marketing strategies, identify strengths and weaknesses, and make informed decisions to improve future outcomes. The framework focuses on questions aligned with the three stages of the buying funnel: awareness, consideration, and decision.

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Win/loss interview questions

Win/loss interview questions In their simplest form, win/loss interviews help you find out why a sales opportunity converted into a customer or chose a competitor over you, or perhaps chose no one at all. They take the guesswork out of the equation and enable you to understand what is and isn’t…

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