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What’s actually working in coaching?
You've invested in coaching. You've rolled out AI tools. But do you actually know what's working? This first-of-its-kind study uses EEG, heart rate monitoring, and eye tracking to show you precisely how sellers experience feedback – emotionally and cognitively – so you can coach smarter, not harder.
What Allego and neuroscience reveal about coaching
Packed with actionable recommendations from neuroscientist Dr. Carmen Simon, this report gives you the exact framework for blending AI and human coaching – so your sellers retain more, perform better, and actually apply what they learn.
What you’ll discover
The emotional state that primes sellers for better learning before they even start practicing – and which coaching type triggers it. (Page 12)
What happens when you ask sellers if they'd switch coaching types – and why their brain data tells a completely different story than their words.** (Page 27)**
Why younger sellers (Gen Z) may reject emotionally neutral AI feedback – and the expectation gap driving this response. (Page 26)
The surprising reason written feedback outperforms verbal coaching for long-term recall – even when both are rated equally accurate. (Page 22)
The well-being gap between coaching types that only shows up during one specific phase of training. (Page 13)
Why sellers who talked 45% more during practice actually remembered less – and what this reveals about the illusion of performance. (Page 17)
What "approach behavior" reveals about seller motivation – and which coaching type consistently triggers it. (Page 13)
Why your mid-career sellers (ages 35-50) respond differently to AI coaching than younger or older reps – and how to tailor your approach. (Page 24)
The 50% memory advantage one type of coaching has over the other – and it's not the one most sales leaders would guess. (Page 6)
Get your copy now
This report costs you nothing – but it could transform how your entire team learns. Take a look at the neuroscience behind why sellers remember 50% more from AI feedback, why human coaching still matters for motivation, and exactly how to combine both. Stop building training programs on instinct and start building them on evidence.
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