Members-only Artificial intelligence How to use ChatGPT in sales enablement Wondering how to use ChatGPT for sales? This article, featuring SEC Ambassador Thomas Cheriyan, is your one-stop shop....
Members-only Sales enablement strategy From chaos to clarity: Structuring enablement for the agentic AI era Discover how to bring order to AI-driven chaos with structured enablement that empowers sellers, enhances content, and drives measurable impact....
Members-only SKOs 7 expert tips for a successful sales kickoff (SKO) Learn to make your future sales kickoffs/SKOs memorable and engaging, with the help of enablement experts who've done it before....
Members-only Articles How The Standard built a competitive intelligence program to empower sales teams Discover how The Standard built a competitive intelligence program to empower sales teams and outsmart industry giants with AI-driven insights....
Members-only Content strategy How to: Maximize your sales playbook's return Mark Seich, VP of Marketing, Sales & Distribution explains how to create a truly impactful sales playbook for your organization....
Members-only Content strategy Mapping the customer sales journey: Making sales buyer-centric Mapping the customer sales journey allows you to see touchpoints in a more meaningful context - learn to empower your sales reps with these maps here!...
Members-only Sales Coaching 8 sales psychology principles (That make buyers say 'Yes!') What’s a sales rep’s favorite word? Yes. Closing a sale ends with a yes. But to get to that point, you need to get inside your customers’ heads...
Members-only Metrics and measurement A no-bulls*** guide to measuring sales velocity Christi discusses why the key to measuring sales enablement impact is leaving irrelevant metrics behind and focusing on the most important - the sales velocity equation....
Members-only Metrics and measurement Enablement metrics 101 Carly Lehner discusses enablement metrics 101: Why metrics matter, which metrics to use, and how to use data to inform your enablement strategy....
Members-only OnDemand Sales Coaching Summit Virtual 2025 Catch up on every session from Sales Coaching Summit including sessions from Microsoft, IBM, Google, LinkedIn and more....
Members-only Sales enablement strategy Conquering your operating cadence Maggie Callahan's comprehensive guide explains the importance of the operating cadence, and how to conquer it to optimize your sales coaching time....
Members-only Sales enablement strategy The sales enablement playbook: Strategy frameworks and executive buy-in Seasoned enablement pro Thomas explains the purpose and utility of an enablement strategy, and shares a framework you can adopt to move your team from reactive to proactive....
Members-only Artificial intelligence Making AI part of your enablement day-to-day Katie outlines key areas where you can easily start applying AI to your enablement efforts and get the ball rolling on turning your team into a streamlined, AI-powered, strategic powerhouse....
Members-only Articles The evolution of enablement: How to drive strategic change in GTM operations Learn from a Director of Global Enablement how to transform your enablement into a strategic, revenue-driven force within your GTM operations...