Hernan Vera

Hernan Vera is Managing Partner at Sales Outcomes. Hernan tries to live like a bon vivant, while helping companies improve performance of their sales organizations and drive marketing ROI

Five actions to shorten the B2B sales cycle

Members-only

Sales performance

Five actions to shorten the B2B sales cycle

Hernan Vera runs through 5 actionable strategies to shorten your sales cycle length....

B2B sales enablement: a marketing-driven approach

Members-only

Sales management

B2B sales enablement: a marketing-driven approach

The sales enablement organization’s mission is to improve the capabilities of the B2B sales team. However, sales enablement organizations can’t do it all. Hence, they need help from the marketing and product management organizations to succeed in today’s dynamic marketplace...