Hernan Vera is Managing Partner at Sales Outcomes. Hernan tries to live like a bon vivant, while helping companies improve performance of their sales organizations and drive marketing ROI
B2B sales enablement: a marketing-driven approach
The sales enablement organization’s mission is to improve the capabilities of the B2B sales team. However, sales enablement organizations can’t do it all. Hence, they need help from the marketing and product management organizations to succeed in today’s dynamic marketplace...