Have you ever felt both inspired and frustrated by your frontline sales leaders at the same time? As a Director of Sales Enablement with nearly a decade of experience under my belt, I can tell you – you're not alone.
I love frontline sales leaders. Their enthusiasm, passion, and expertise are unmatched. They truly are the lifeblood of our company. But let's be honest – they can also be the most difficult group to work with. They're often not bought into our programs, skip training sessions, and sometimes don't participate in onboarding as much as we'd like. Sound familiar?
Here's the thing – selling in 2024 is tougher than ever, and being a sales leader? That's a whole new level of challenging. But I firmly believe that this has to be the year of the sales leader. Why? Because if we can get this right, if we can get sales leaders thinking and acting the way we need them to, the payoff is massive.
In this article, we're going to dive deep into the world of sales leadership. We'll explore the challenges they face, the opportunities they present, and most importantly, how we as sales enablement professionals can support them effectively. We'll cover everything from defining effective coaching to practical strategies for developing coaching skills.
So are you ready to make this the year of the sales leader? Great! Let's dive in.
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