Gap analysis template

Use the template to conduct a gap analysis to identify the customer journey gaps in your organization.

• We have provided an example of how to use this template to 'improve the pre-sales hand-off process'.
• You can insert your own customer journey objectives on which to conduct a gap analysis in the rows below.
• We have also provided some common customer journey objectives at the bottom of the template, which you are welcome to use as you see fit.

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Gap analysis template

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