It's finally time to reveal 2025's Sales Enablement Award winners.

Each and every shortlisted was deserving, which made it incredibly tough to narrow down the shortlist to pick a winner. 

Before the reveal, let us take a moment to celebrate all our nominees and shortlisted - thank you for making enablement an amazing, innovative place to be! 👏

And without further ado, our 2025 Sales Enablement Award winners:

  • Sales Enablement Leader of the Year
  • Sales Enablement Rising Star
  • Sales Enablement Team of the Year

Sales Enablement Leader of the Year

A massive congratulations to Krati Seth, Sales Enablement Leader of the Year for 2025.

Krati exemplifies excellence in global revenue enablement. Known for her ability to unite strategy with execution, she has transformed how Whatfix empowers its GTM teams, building scalable programs, elevating sales performance, and driving meaningful revenue impact. With more than a decade of experience across business development, strategic alliances, and enablement, Krati brings a rare blend of vision, grit, and deep industry expertise.

By championing mentorship, challenging the status quo, and amplifying the voice of enablement across India and APAC, she has inspired a fearless, future-ready community. These qualities make her a standout recipient of the Sales Enablement Leader of the Year award.

Sales Enablement Rising Star

Our Sales Enablement Rising Star for 2025 is Shehmir Shaikh.

Shehmir exemplifies the energy and promise of a rising sales enablement leader. With more than 13 years of experience across SaaS, BPO, AdTech, IT, consulting, and e-commerce, he blends curiosity, strategic thinking, and executional rigor to elevate both sales and customer success performance. Known for building impactful learning experiences and driving cross-functional alignment, he brings strong expertise in customer success, adult learning, and project management.

At GetYourGuide, he continues to raise the bar for what effective enablement can deliver. His drive and impact earn him recognition as a Sales Enablement Rising Star.

Sales Enablement Team of the Year

Our Sales Enablement Team of the Year for 2025 is Service Now.

The ServiceNow sales enablement team exemplifies excellence in empowering go-to-market performance. With a unified mission to elevate how organizations work, the team brings the full power of ServiceNow’s AI-driven platform to life, translating complex capabilities into clear, actionable value for sellers and customers alike. Their programs help GTM teams articulate how ServiceNow transforms workflows, prevents issues before they surface, and unlocks meaningful productivity for every employee.

By strengthening alignment, building scalable initiatives, and championing a culture of innovation, the team has accelerated impact across the business, making them standout recipients of the Sales Enablement Team of the Year award.

Want to stay up to date with our winners, and more?

First thing’s first, be sure to connect with all our winners and finalists on LinkedIn to congratulate them on their awesome work. 

And if you want to stay up-to-date on all the latest in the enablement space, network with these fantastic finalists, and meet even more of your peers, then the Sales Enablement Collective Slack community is for you! 👇

Join and start connecting with 10,000+ enablers from across the world, today.