Members-only Content strategy Mapping the customer sales journey: Making sales buyer-centric Mapping the customer sales journey allows you to see touchpoints in a more meaningful context - learn to empower your sales reps with these maps here!...
Members-only Customer research What is B2B sales prospecting? (A results-oriented guide) B2B sales prospecting is the process of identifying potential customers and getting them into the sales funnel. It’s an active way of finding potential buyers, bringing your product to them, and nurturing them all the way to the close....
Members-only Customer research AIDA sales model template Turn customer attention into action with a proven, step-by-step AIDA sales framework....
Members-only Customer research Churn rate prediction framework Predict churn before it happens and keep your customers engaged with data-driven insights...
Members-only Customer research Empathy map template Deeply understand your customers by capturing insights about what they think, feel, see, say, do, and hear....
Members-only Customer research Segment sentiment audit checklist A tool used to evaluate customer sentiment and experiences at different stages of the buyer's journey....
Members-only Customer research B2C buyer persona template An easy-to-use, tool designed to help business-to-customer marketers understand the key characteristics, goals, and challenges of their target customers....
Members-only Customer research Prospect research framework (with example) Your go-to guide for understanding and evaluating potential sales prospects before making that crucial first contact....
Members-only Customer research Competitive intel checklist What is a competitive intel checklist? A competitive intel checklist (or competitor comparison chart) is a useful tool we've created to...
Members-only Customer research B2B buyer persona template Crafting detailed, accurate, and insightful buyer personas is essential for understanding your audience and driving successful sales enablement strategies. Our B2B buyer persona...
Members-only Customer research Customer journey map template The customer journey map framework is a comprehensive tool designed to help marketers and sales professionals visualize and optimize the entire customer experience....
Members-only Customer research Customer retention survey 10 critical questions that will help you gauge customer loyalty and understand the customer experience....
Members-only Customer research Post-sale customer survey checklist A checklist with everything you need to consider when putting together a post-sale customer survey...
Members-only Customer research B2B user persona template Gain deep insights into your target market and tailor your marketing efforts effectively....
Members-only Customer research Customer feedback questions A master list of customer feedback questions....