120k+ B2B purchase decisions analyzed – uncover what truly enables deals to close.

Shockingly, the reasons sellers give for losing deals differ from buyers’ real reasons 50–70% of the time.


We’ve teamed up with Corporate Visions to reveal findings from 120,000+ B2B purchase decisions - highlighting 8 critical moments that make or break your enablement strategy.

What’s inside?

Corporate Visions’ eBook distills data from hundreds of thousands of B2B deals, giving you the framework to:

  • Identify the 8 pivotal, enablement-influenced moments in the buyer’s decision process.
  • Leverage predictive analytics to uncover the skills, tools, and content that drive deal success.
  • Equip your reps with the right messaging and competencies at every stage of the buyer’s journey.

Relying on rep feedback alone won’t cut it — the buyer’s perspective is the missing link.
When you understand what buyers really value, you can design enablement programs that empower your sellers to win more often.

Get the insights today. 👇