Members-only Revenue Acceleration Festival | March 24-25 | 2021 Step into the nexus of sales, marketing and customer success with the Revenue Acceleration Festival - a virtual 2-day event dedicated to the insights and strategies involved with accelerating revenue growth....
Members-only Content strategy Buyer personas vs user personas: What's the difference? Understanding the difference between a buyer persona and user persona is essential. To help you on your way, here are our insights on what separates the two...
Members-only Cross-functional alignment The alignment power: team up with marketing, support, and product Deriving valuable insights from business data, client cases, or market trends for sales enablement can be a tricky task. However, all the resources are right there, in your company....
Members-only Podcasts Sales Enablement Innovation [podcast]: Steffaney Zohrabyhan, Sprinklr Sprinklr's Steffaney Zohrabyhan talks us through how to make the sales enablement process seamless using digital adoption....
Members-only Sales enablement strategy Design thinking in sales enablement: Q&A with IBM IBM's Georgia Watson tackles design thinking, and how it can be key to helping salespeople to approach challenges in creative ways...
Members-only Podcasts Sales Enablement Innovation [podcast]: Rachel Ha'o, Iterable Everybody has their own superpower, says Iterable’s Rachel H’ao, and your job as a sales enabler is to help execs discover and amplify it....
Members-only Revenue enablement Doing right by your customers & prospects without sacrificing the bottom line Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....
Members-only Revenue enablement Unofficially working in sales – The importance of enabling everyone Sales should not be a secret black box, only led by the sales team, says Alex Kroger. So how do we get our 'extended' teams involved in selling?...
Members-only 10 reasons to attend the CRO Summit 2021 Next month (Wednesday February 17th) sees the Chief Revenue Officer Summit return to a small screen near you. Here's rundown of why you should be there....
Members-only Training and coaching Starting from scratch: How to define your sales philosophy and build a coaching culture Dave Nel, Head of Sales Enablement for Investec, explains how to define your sales philosophy and build a coaching culture from scratch using his four foundational steps....
Members-only Articles The case for sales enablement It’s up to organizations to train their salespeople on how to sell effectively and competitively, to give them the best chance possible to achieve targets...
Members-only Training and coaching Email tips for sales representatives It’s time to dust off any old habits you and your sales reps may have, brush up your email etiquette, and turn your sales team into an ensemble of email experts....
Members-only Articles Creating a sales playbook from scratch : 7 lessons learned Darlene Samer, former Director of Sales Enablement at Yelp, explains the seven key lessons she learnt when creating a playbook from scratch....
Members-only Sales enablement strategy How to achieve commercial excellence with sales enablement Leon Weerts, commercial executive, consultant and coach, answers Qs on how to set up a sales enablement environment to achieve commercial excellence......
Members-only Podcasts Sales Enablement Innovation [podcast]: Claire Scull, Veritas Can the principle of 'less is more' be applied to sales enablement? Yes, says Claire Scull, Director of EMEA Sales Enablement at Veritas Technologies...