Members-only Tools and technology Using chatbots to scale sales enablement Chatbots can very quickly divide a crowd but they can also be a great way to streamline your sales and marketing teams and support sales enablement....
Members-only Sales and marketing lead optimization Josh Smith explains how to set up a lead capture process by sharing a case study based on his own experience doing that at the Guardian....
Members-only Podcasts Sales Enablement Innovation [podcast]: Christi Wall, Chainalysis Is the enablement function shifting to encompass every team member who steps into the buyer cycle? Christi Wall, Revenue Director at Chainalysis, thinks so...
Members-only Revenue enablement "In sales enablement, feedback from an SDR is as valuable as from a VP of Sales" Getting buy-in from all of your users is crucial for revenue enablement success according to Lunchbox's Director of Revenue Enablement, Bryan Grobstein....
Members-only Revenue enablement Closing the gap between revenue teams What I want to share with you in this article is our journey of sales enablement in IBM, how we focus on client-centricity in what we do, and how we fit to win and scale, scale because of course, it's a large company....
Members-only Podcasts Sales Enablement Innovation [podcast]: Hang Black, Juniper Networks Hang Black, VP of Revenue Enablement at Juniper Networks, discusses how women and immigrants can break into the leadership ranks by sharing her own journey...
Members-only Revenue Acceleration Festival | March 24-25 | 2021 Step into the nexus of sales, marketing and customer success with the Revenue Acceleration Festival - a virtual 2-day event dedicated to the insights and strategies involved with accelerating revenue growth....
Members-only Content strategy Buyer personas vs user personas: What's the difference? Understanding the difference between a buyer persona and user persona is essential. To help you on your way, here are our insights on what separates the two...
Members-only Cross-functional alignment The alignment power: team up with marketing, support, and product Deriving valuable insights from business data, client cases, or market trends for sales enablement can be a tricky task. However, all the resources are right there, in your company....
Members-only Podcasts Sales Enablement Innovation [podcast]: Steffaney Zohrabyhan, Sprinklr Sprinklr's Steffaney Zohrabyhan talks us through how to make the sales enablement process seamless using digital adoption....
Members-only Sales enablement strategy Design thinking in sales enablement: Q&A with IBM IBM's Georgia Watson tackles design thinking, and how it can be key to helping salespeople to approach challenges in creative ways...
Members-only Podcasts Sales Enablement Innovation [podcast]: Rachel Ha'o, Iterable Everybody has their own superpower, says Iterable’s Rachel H’ao, and your job as a sales enabler is to help execs discover and amplify it....
Members-only Revenue enablement Doing right by your customers & prospects without sacrificing the bottom line Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....
Members-only Revenue enablement Unofficially working in sales – The importance of enabling everyone Sales should not be a secret black box, only led by the sales team, says Alex Kroger. So how do we get our 'extended' teams involved in selling?...
Members-only 10 reasons to attend the CRO Summit 2021 Next month (Wednesday February 17th) sees the Chief Revenue Officer Summit return to a small screen near you. Here's rundown of why you should be there....