Content strategy

Members-only

Just-in-time enablement: The future in an AI world

Spekit's Melanie Fellay makes the case for "just-in-time" enablement, an approach based on simplicity, personalization, and contextual support for reps....

How to create AI-ready enablement content

Members-only

Artificial intelligence

How to create AI-ready enablement content

Your sales reps are struggling to find the sales enablement materials they need when they need them. That’s because up until now,...

How to: Maximize your sales playbook's return

Members-only

Content strategy

How to: Maximize your sales playbook's return

Mark Seich, VP of Marketing, Sales & Distribution explains how to create a truly impactful sales playbook for your organization....

Mapping the customer sales journey: Making sales buyer-centric

Members-only

Content strategy

Mapping the customer sales journey: Making sales buyer-centric

Mapping the customer sales journey allows you to see touchpoints in a more meaningful context - learn to empower your sales reps with these maps here!...

How to create marketing content sellers use and buyers trust (with AI)

Members-only

Content strategy

How to create marketing content sellers use and buyers trust (with AI)

Get insights from Showpad's VP of Marketing to pair your marketing art with the science of AI to create content smarter and faster....

What is sales enablement content? (And how to create it)

Members-only

Content strategy

What is sales enablement content? (And how to create it)

In this article, we’re going to be focusing on sales enablement content, both internal and external-facing, and how to make it great....

Enablement uncovered: Insights from 100+ enablement leaders

Members-only

Reports

Enablement uncovered: Insights from 100+ enablement leaders

Join us and Spekit on April 30 at 5pm BST for a special LinkedIn Live with Melanie Fellay, CEO of Spekit, and Daniel...

How I used LLMs to hack into enablement: Confessions of a webinar host

Members-only

Artificial intelligence

How I used LLMs to hack into enablement: Confessions of a webinar host

The night everything changed It was 11:30 pm, and I was staring at my screen, paralyzed by the blinking cursor. The next...

Members-only

Finding success by hosting podcasts for your sales reps, with Lisa Bono [Video]

More resources: Using gamification to create engaging enablement, with Molly Sestak [Video]Molly Sestak joins us on the podcast to discuss all things...

Members-only

Training and coaching

Using gamification to create engaging enablement, with Molly Sestak [Video]

More resources: Game on: Get your sales team pumped with these 5 training competition ideas | SECDebbi Varela shares 5 creative ways to engage...

Between the lines: 3 deep sales discovery questions

Members-only

Content strategy

Between the lines: 3 deep sales discovery questions

Shun Cheah shares three sales discovery questions that'll help your sales teams dive deeper into your prospects' inner pain points and needs....

Sales enablement vs product marketing: Key differences you need to know

Members-only

Content strategy

Sales enablement vs product marketing: Key differences you need to know

Sales enablement and product marketers are often confused. Enablement focuses on supporting sellers; product marketing focuses on promoting products. Learn more....