These days your sales enablement strategy has to be just as innovative as your product or you risk being left behind.

I'm Chris Book, and I lead the sales enablement function at commercetools. We're in the business of helping big enterprises sell online, providing the infrastructure they need when off-the-shelf solutions won't cut it and Shopify is too small. This makes our approach to sales enablement particularly interesting – if I do say so myself!

So in this article, I'll share our formula for sales enablement success – from our core philosophy and tech stack to our onboarding program and continuous enablement strategies. 

Whether you're a seasoned enablement professional or just getting started, I hope my experiences and observations from a decade in the field will give you some fresh perspectives on leveraging technology for sales success.

Let’s dive right in!