Articles

Felix Dumitrica, Sales Enablement & Productivity Manager, Europe at FreshWorks shares thoughts on the emerging role of sales enablement and a fresh perspective on metrics...

There are various people involved in the buying process in B2B - work out who those people are and develop your sales strategy around them. Find out how...

Mary Tafuri, Chief Sales Enablementnt Officer at IBM shares their journey of sales enablement, their focus on client centricity, and how they fit to win and scale...

Karlien Holliday, Head of Sales and Partners at Wirecard Solutions South Africa explains how to deliver client centricity across the business value chain....

Chatbots can very quickly divide a crowd but they can also be a great way to streamline your sales and marketing teams and support sales enablement....

What I want to share with you in this article is our journey of sales enablement in IBM, how we focus on client-centricity in what we do, and how we fit to win and scale, scale because of course, it's a large company....

Understanding the difference between a buyer persona and user persona is essential. To help you on your way, here are our insights on what separates the two...

Deriving valuable insights from business data, client cases, or market trends for sales enablement can be a tricky task. However, all the resources are right there, in your company....

IBM's Georgia Watson tackles design thinking, and how it can be key to helping salespeople to approach challenges in creative ways...

Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....

Sales should not be a secret black box, only led by the sales team, says Alex Kroger. So how do we get our 'extended' teams involved in selling?...

Dave Nel, Head of Sales Enablement for Investec, explains how to define your sales philosophy and build a coaching culture from scratch using his four foundational steps....

It’s up to organizations to train their salespeople on how to sell effectively and competitively, to give them the best chance possible to achieve targets...

It’s time to dust off any old habits you and your sales reps may have, brush up your email etiquette, and turn your sales team into an ensemble of email experts....

Darlene Samer, former Director of Sales Enablement at Yelp, explains the seven key lessons she learnt when creating a playbook from scratch....