Members-only Articles How The Standard built a competitive intelligence program to empower sales teams Discover how The Standard built a competitive intelligence program to empower sales teams and outsmart industry giants with AI-driven insights....
Members-only Training and coaching Overcoming objections in sales deals Handling sales objections can be hard. Learn the most common objections sales reps face during deals and how to overcome them with confidence....
Members-only SKOs Say no to death by slideshow: Alternate ways to SKO Sales kickoff (SKO) is often the event of the sales year – it's a time to reflect on the past 12 months,...
Members-only Buyer enablement: What is it and why is it important? With the right buyer enablement content, you'll earn prospects' trust before they ever speak to a sales rep....
Members-only Sales enablement strategy 11 things to do if you're serious about selling more sales SaaS - from a buyer's perspective Sales enablement professionals are a dedicated bunch. They work tirelessly to support the organization’s sales reps with the ultimate aim of making...
Members-only Training and coaching 5 Key Shifts: Your workbook to drive sales team performance Discover the 5 key sales coaching shifts you can implement today, to make a positive impact tomorrow. Download the workbook free!...
Members-only Sales enablement strategy The essential guide to sales plays Discover how to nail your sales plays with this essential guide from Highspot...
Members-only Competitive enablement The ABC guide to competitive sales enablement Are you ready to transform your competitive enablement strategy and give your sales team the upper hand they need?...
Members-only Insider Sales battlecard template A template designed to help you provide sales teams with quick access to critical information....
Members-only Competitive enablement The four major elements of SWOT analysis you need to know Learn the ins and outs of SWOT analysis and how to apply it in your organization....
Members-only Competitive enablement Competitor analysis master checklist Know your rivals, find your edge, and make smarter strategic moves....
Members-only Competitive enablement Competitive analysis (Porter's 5 forces) framework This framework is a simple and effective way to scope out the competitive landscape your business is operating in....
Members-only Competitive enablement Competitive battlecard template A strategic tool that provides sales and customer success teams with essential information about your competitors....
Members-only Competitive enablement Competitor SWOT analysis template What is a competitor SWOT analysis template? Our competitor SWOT analysis template is a resource used by competitive intelligence and sales enablement professionals...
Members-only Competitive enablement How to use competitor analysis for sales enablement Diego Rios breaks down how to turn competitor analysis into actionable pieces of sales enablement content for your teams using Workera as a case study....